Royal Wedding Trumps Search: An Hour By Hour Royal Search Update
I, like many of you, have been captivated by the pomp and circumstance swirling around the upcoming royal I do’s. I awake feverishly each morning, craving my daily dose of royal updates on the Today Show and felt it only proper of me to document the occasion the best way I know how…the royal wedding [...]
Ignored and Invalid Symbols in Paid Search Keywords
While advertisers work tirelessly to drive efficient returns on their marketing dollars, many are inadvertently sabotaging their programs and diluting their results simply by haphazardly developing robust keyword lists. What most advertisers don’t realize is that they are creating self-competition and jacking up their CPCs by exercising diligence. The culprit? Ignored and Invalid symbols. Ignored [...]
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