Navigating Social Media Policy In The Unchartered Digital Era
While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen. My colleague and I had the pleasure and opportunity to attend a “Bagel and Briefing” roundtable hosted by Kass Shuler, P.A., a Tampa law firm, [...]
Google’s Improved Match Types
As a search marketer, one of the most important (and sometimes daunting) tasks is making sure you have a relevant list of keywords for your advertising campaign. This task not only includes deciding what keywords you choose, but also deciding what match types to assign to them. There are 3 basic match types: [Exact] – [...]
Having Trouble Determining the Length of Your Ad Copy?
Writing ad copy can be a challenge given the limitations in copy length of both Google and Bing. For Google, you get 25 characters for the Headline and 35 characters each for Description Lines 1 & 2. For those new to search marketing, a character is any letter, number, or punctuation that takes up ad [...]
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