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		<title>Removing Hyperlinks</title>
		<link>http://chackamarketing.com/2013/02/removing-hyperlinks/</link>
		<comments>http://chackamarketing.com/2013/02/removing-hyperlinks/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 16:11:52 +0000</pubDate>
		<dc:creator>David Grow</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=277</guid>
		<description><![CDATA[Whether you use Microsoft Excel for work, keeping track of bills, or simply preparing for Fantasy Football, chances are you have run into those pesky hyperlinks. This is especially true for those of us working in Search Marketing, where copying and pasting URL’s to and from excel is a daily exercise. The good news is [...]]]></description>
				<content:encoded><![CDATA[<p>Whether you use Microsoft Excel for work, keeping track of bills, or simply preparing for Fantasy Football, chances are you have run into those pesky hyperlinks. This is especially true for those of us working in Search Marketing, where copying and pasting URL’s to and from excel is a daily exercise. The good news is that there some quick and easy ways to remove hyperlinks in bulk, one at a time, or even to avoid creating them all together.</p>
<p>Three Methods that may work for you, depending on your situation<br />
<strong>1)</strong>    If you are going to be adding URL’s to your sheet either by typing them or copying them from another source, you can adjust your settings in excel so that they will not automatically be hyper-linked<br />
     a.    First, click the Microsoft Office Button in the upper left hand corner of your sheet (where you would go to create a new document, save your document, etc)<a href="http://chackamarketing.com/wp-content/uploads/Microsoft-Office-Icon.png"><img class="alignnone size-full wp-image-278" alt="Microsoft Office Icon" src="http://chackamarketing.com/wp-content/uploads/Microsoft-Office-Icon.png" width="164" height="60" /></a><br />
     b.    At the bottom of the dropdown, click the link labeled “Excel Options”<br />
<a href="http://chackamarketing.com/wp-content/uploads/Excel-Options.png"><img class="alignnone size-full wp-image-279" alt="Excel Options" src="http://chackamarketing.com/wp-content/uploads/Excel-Options.png" width="198" height="28" /></a><br />
     c.    Next, click “Proofing” on the left hand side of your options<br />
     d.    Now near the top of the page, click the box labeled “AutoCorrect Options”<br />
     e.    This will bring up a box with 3 tabs, click the middle tab labeled “AutoFormat As You Type”<br />
     f.    Here you can uncheck the box labeled “Internet and network paths with hyperlinks”<br />
<a href="http://chackamarketing.com/wp-content/uploads/Proofing-AutoCorrect-Options.png"><img class="alignnone size-medium wp-image-280" alt="Proofing AutoCorrect Options" src="http://chackamarketing.com/wp-content/uploads/Proofing-AutoCorrect-Options-300x158.png" width="300" height="158" /></a><br />
<strong>2)</strong>    If you want to remove hyperlinks in bulk, here is a quick and easy method that does not involve changing your Excel settings.<br />
     a.    Type the number 1 in a blank cell<br />
<a href="http://chackamarketing.com/wp-content/uploads/Removing-Hyperlinks-Number-1.png"><img class="alignnone size-full wp-image-281" alt="Removing Hyperlinks Number 1" src="http://chackamarketing.com/wp-content/uploads/Removing-Hyperlinks-Number-1.png" width="224" height="147" /></a><br />
     b.    Right click the cell with the number 1<br />
     c.    Click “copy”<br />
     d.    While pressing (CTRL), select each hyperlink you want to deactivate<br />
     e.    Right click and &#8220;Paste Special&#8221;</p>
<p><a href="http://chackamarketing.com/wp-content/uploads/Removing-Hyperlinks-Paste-Special.png"><img class="alignnone size-medium wp-image-282" alt="Removing Hyperlinks Paste Special" src="http://chackamarketing.com/wp-content/uploads/Removing-Hyperlinks-Paste-Special-300x107.png" width="300" height="107" /></a><br />
     f.    Under Operation, click Multiply and then click OK<br />
<a href="http://chackamarketing.com/wp-content/uploads/Removing-Hyperlinks-Operation-Multiply.png"><img class="alignnone size-full wp-image-283" alt="Removing Hyperlinks Operation Multiply" src="http://chackamarketing.com/wp-content/uploads/Removing-Hyperlinks-Operation-Multiply.png" width="274" height="88" /></a><br />
<strong>3)</strong>    If you are looking to remove a few hyperlinks, rather than a whole sheet, this method may be your best and quickest choice.<br />
     a.    Highlight all hyper-linked cells and Copy (CTRL + C) or Cut them (CTRL + X)<br />
     b.    Paste the highlighted cells into a notepad (CTRL+V)<br />
     c.    Copy or Cut what you just pasted in the notepad<br />
     d.    Paste it back into your excel sheet and the hyperlink formatting should be gone<br />
With these three methods, you should be able to find a quick and convenient solution to your hyperlink problems going forward. As always, if you have any questions or suggestions, please feel free to share them.</p>
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		<title>Navigating Social Media Policy In The Unchartered Digital Era</title>
		<link>http://chackamarketing.com/2012/05/navigating-social-media-policy-in-the-unchartered-digital-era/</link>
		<comments>http://chackamarketing.com/2012/05/navigating-social-media-policy-in-the-unchartered-digital-era/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:49:45 +0000</pubDate>
		<dc:creator>Casey Wilson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=254</guid>
		<description><![CDATA[While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen.  My colleague and I had the pleasure and opportunity to attend a “Bagel and Briefing” roundtable hosted by Kass Shuler, P.A., a Tampa law firm, [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: left" align="center">While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen.  My colleague and I had the pleasure and opportunity to attend a “Bagel and Briefing” roundtable hosted by Kass Shuler, P.A., a Tampa law firm, specializing in employment law among other litigation areas.  The briefing covered numerous “Hot” employment topics, but none more timely than <em>Social Media In The Workplace</em>.</p>
<p>More and more, in this digital era of instant information sharing, businesses are being confronted with new employment issues to which the solutions are unclear.  What we do know is that employers are beginning to react, and react sternly, to the social discussions of their employees.  The roundtable cited the US Marine who was discharged for criticizing President Obama on Facebook and, more recently, a Fire Captain in Miami who was demoted for a Facebook post regarding the highly publicized Trayvon Martin case.</p>
<p>While some of the aforementioned headlines seem like cautionary tales to employees, employers should take note too.  In 2010, the National Labor Relations Board (NLRB)—a federal agency tasked with protecting employee rights and policing unfair employer practices—issued a complaint against the American Medical Response of Connecticut, inc. (AMR) following an employee’s termination after posting disparaging comments about her supervisor on Facebook.  The employee’s Facebook post became a forum for other AMR employees to express similar concern about the defamed supervisor.  The NLRB, however, alleged that the AMR violated the National Labor Relations Act (NLRA), giving employees the right to “engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection.”  AMR settled the case and revised its social media policy.</p>
<p>The use of social media sites like Facebook as channels of expression involving employers is not the only challenge facing organizations.  Social media accounts used to promote businesses and the ownership of such accounts have also been disputed recently.  In the Maremont vs. Susan Fredman Design Group, Ltd. (SFDG) case, Jill Maremont, former Marketing Director of SFDG, alleged that her employer used her name while on medical leave to falsely endorse the company through a Facebook and Twitter account Maremont previously used to promote the company.  The Illinois court agreed that Maremont had a “protected, commercial interest in her name and identity within the Chicago design community,” and since SFDG’s access to the social media accounts was undisputed, the case was permitted to go to trial.</p>
<p>In a similar case, also pending litigation, PhoneDog, a California-based tech blog company, is countersuing its former editor-in-chief Noah Kravitz, over the ownership of Kravitz’ Twitter account.  While the twitter handle included the company’s name, it was managed exclusively by Kravitz.  When Kravitz left the company, and changed the handle name, he took with him, the handle’s numerous followers—an act that PhoneDog claims cost the company advertising revenue.</p>
<p>Legal ruling in the Maremont vs. Susan Fredman Design Group, Ltd and the PhoneDog vs. Noah Kravitz cases could define social media practices in the workplace—at least in some areas; however, the Kass Shuler legal team sternly urges organizations to create clearly defined social media usage and ownership policies that are articulated during new hire orientation and as part of routine training workshops.  Having this safeguard in place will mitigate risk to employers, avoiding potential disputes and legal fees, in this ever-changing digital climate.</p>
<p>For more information on this blog, please contact Casey Wilson: casey@chackamarketing.com</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Google’s Improved Match Types</title>
		<link>http://chackamarketing.com/2012/05/googles-improved-match-types/</link>
		<comments>http://chackamarketing.com/2012/05/googles-improved-match-types/#comments</comments>
		<pubDate>Thu, 17 May 2012 18:40:38 +0000</pubDate>
		<dc:creator>Aubree Rose</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=243</guid>
		<description><![CDATA[As a search marketer, one of the most important (and sometimes daunting) tasks is making sure you have a relevant list of keywords for your advertising campaign. This task not only includes deciding what keywords you choose, but also deciding what match types to assign to them. There are 3 basic match types: [Exact] &#8211; [...]]]></description>
				<content:encoded><![CDATA[<p>As a search marketer, one of the most important (and sometimes daunting) tasks is making sure you have a relevant list of keywords for your advertising campaign. This task not only includes deciding what keywords you choose, but also deciding what match types to assign to them. There are 3 basic match types:</p>
<ul>
<li>[Exact] &#8211; Queries will trigger ads if typed in <em>exactly</em> as your keyword appears</li>
<li>“Phrase” &#8211; Queries will trigger ads if your keyword(s) are searched in the exact word order, but can have words precede or proceed them.</li>
<li>Broad – Queries will trigger your ad if the searched query contains synonyms, singular and plural forms, possible misspellings and phrases containing your keyword.</li>
<ul>
<li>+Modifed +Broad- By incorporating a plus symbol in front of a word within a keyword phrase means the specific word or a close variant of the modified word may trigger an ad. This word will include close variants but not synonyms or misspellings like regular Broad match keywords.</li>
</ul>
</ul>
<p>Generating a list of every keyword that comes to mind for varying subjects and products can be time consuming and detailed. Beginning mid-May, Google is rolling out “Improved Match Types” for exact and phrase match. This means that if your users search for something and misspell it, Google will still show your advertisement. They will also show on anything that is a plural, close variant, acronym, stemming, abbreviation, or accent.</p>
<p>For example:</p>
<p>Say you are advertising for Home Depot and have the phrase match keyword “garden tools”. Someone may search for “gardening tools”. Even though it is not one of your keywords, your ad will still show up!</p>
<p>For those of us in the business, this might be slightly worrisome. Knowing that plurals and other versions of keywords perform differently and may need different bids; this might create more of a monster than we are ready for.  Having these “Improved Match Types” are going to make Search Query Reports (SQR&#8217;s) more important than ever making sure that we are showing on the right ads and adding negative keywords frequently. SQR’s will now show these “variants” that would not have previously been included as they were not mapped through conventional phrase or exact means. In essence, your keyword expansions will be more robust and ultimately help you, as the advertiser, control spend.</p>
<p>Google also notes that with this new change, only your exact keyword will determine your quality score and first page bid, so close variants will never  affect your CPCs. Google is rolling out additional changes in mid-May regarding ad rotation options, quality score and more. Stay tuned!</p>
<p>If you have any questions or would like to add your input, please feel free to email me at <a href="mailto:aubree@chackamarketing.com">aubree@chackamarketing.com</a></p>
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		<title>Having Trouble Determining the Length of Your Ad Copy?</title>
		<link>http://chackamarketing.com/2012/05/having-trouble-determining-the-length-of-your-ad-copy/</link>
		<comments>http://chackamarketing.com/2012/05/having-trouble-determining-the-length-of-your-ad-copy/#comments</comments>
		<pubDate>Mon, 07 May 2012 14:09:22 +0000</pubDate>
		<dc:creator>Mark Bortel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=233</guid>
		<description><![CDATA[Writing ad copy can be a challenge given the limitations in copy length of both Google and Bing.  For Google, you get 25 characters for the Headline and 35 characters each for Description Lines 1 &#38; 2.  For those new to search marketing, a character is any letter, number, or punctuation that takes up ad [...]]]></description>
				<content:encoded><![CDATA[<p>Writing ad copy can be a challenge given the limitations in copy length of both Google and Bing.  For Google, you get 25 characters for the Headline and 35 characters each for Description Lines 1 &amp; 2.  For those new to search marketing, a character is any letter, number, or punctuation that takes up ad copy space.   Bing, on the other hand, offers the same 25 characters in their headline, but combines the Description lines giving you 71 characters in total.  The 71 character description line in Bing is a recent change, increasing from 70.  Given the limitations of this character space, it is important to point out that a character is also the space <em>between </em>words.   &lt;Insert deep sigh here&gt;</p>
<p>If you are having trouble with ad copy spacing, use this little gem in Microsoft Excel.</p>
<p>First, you will need to create an Excel spreadsheet with 6 columns.  Column A will be your Headline, and columns C and E will be for your description lines 1 &amp; 2.  The remaining columns, B, D, and F, will be for the formula.  The formula to use is =LEN(cell).   The LENGTH formula counts all characters in that cell, including those pesky blank spaces (Click Image to Enlarge):</p>
<div id="attachment_234" class="wp-caption aligncenter" style="width: 310px"><a href="http://chackamarketing.com/wp-content/uploads/Char-Count-Formula.jpg"><img class="size-medium wp-image-234 " src="http://chackamarketing.com/wp-content/uploads/Char-Count-Formula-300x180.jpg" alt="Excel Character Count Formula" width="300" height="180" /></a><p class="wp-caption-text">The Formula for Counting Characters =LEN(CELL)</p></div>
<p>&nbsp;</p>
<p>For example, if I am writing an ad for travel:</p>
<div id="attachment_235" class="wp-caption aligncenter" style="width: 310px"><a href="http://chackamarketing.com/wp-content/uploads/Character-Counts.jpg"><img class="size-medium wp-image-235" src="http://chackamarketing.com/wp-content/uploads/Character-Counts-300x180.jpg" alt="An Example of Counting Characters in a Paid Search Ad" width="300" height="180" /></a><p class="wp-caption-text">Paid Search Ad Character Counts</p></div>
<p>As you can see, this formula allows you to easily write multiple ads while staying in compliance of ad copy lengths!</p>
<p>If you have any questions or suggestions regarding this tip, please feel free to email me at <a href="mailto:mark@chackamarketing.com">mark@chackamarketing.com</a>.</p>
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		<title>Tips, Tricks &amp; Tildes</title>
		<link>http://chackamarketing.com/2012/04/tips-tricks-tildes/</link>
		<comments>http://chackamarketing.com/2012/04/tips-tricks-tildes/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 19:21:39 +0000</pubDate>
		<dc:creator>David Grow</dc:creator>
				<category><![CDATA[Site News]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=225</guid>
		<description><![CDATA[Have you ever been working through your excel sheet and just wanted to do a find and replace of a question mark or even a star? If you are like me, you were probably pretty frustrated when you found out that Excel treats stars and question marks as “wild card” symbols that act as everything. [...]]]></description>
				<content:encoded><![CDATA[<p>Have you ever been working through your excel sheet and just wanted to do a find and replace of a question mark or even a star? If you are like me, you were probably pretty frustrated when you found out that Excel treats stars and question marks as “wild card” symbols that act as everything. This means that if you try to find all question marks and replace them with a space, that excel will change every character within your selected columns into a space.</p>
<p>Luckily, there is a solution. If you want to find the actual question mark or star symbols, all you need do is use a tilde (~). A tilde is that symbol that is usually located directly to the left of the number one (and above the tab button) on your keyboard. By entering the tilde first, excel locks the unique symbol that follows immediately after (whether it is a question mark or star).</p>
<p>And if you want to still use the star or question mark in your find and replace as a wild card, along with using either of those symbols as non-wild cards, you still can, as long as you use the tilde to lock the symbol you want treated as an actual symbol (rather than wild card)</p>
<p>So, if you wanted to find every character from the question mark onward and replace it with nothing, you would put ~?*. If you wanted to replace everything preceding a question mark (and including the question mark), you put *~?.</p>
<div id="attachment_226" class="wp-caption aligncenter" style="width: 638px"><a href="http://chackamarketing.com/wp-content/uploads/Question-Mark-or-Start.png"><img class="size-full wp-image-226" src="http://chackamarketing.com/wp-content/uploads/Question-Mark-or-Start.png" alt="Excel Trick Visual" width="628" height="333" /></a><p class="wp-caption-text">Example of Find and Replace</p></div>
<p>If you have any questions or suggestions regarding this tip, please feel free to email me at <a href="mailto:david@chackamarketing.com">david@chackamarketing.com</a>.</p>
<p>&nbsp;</p>
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		<title>Google&#8217;s Revenue Report Indicates Paid Search Ad Prevalence</title>
		<link>http://chackamarketing.com/2012/04/googles-revenue-report-indicates-paid-search-ad-prevalence/</link>
		<comments>http://chackamarketing.com/2012/04/googles-revenue-report-indicates-paid-search-ad-prevalence/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 14:22:10 +0000</pubDate>
		<dc:creator>Janel Laravie</dc:creator>
				<category><![CDATA[Site News]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[First Quarter]]></category>
		<category><![CDATA[Google Q1]]></category>
		<category><![CDATA[Google Revenue]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[sitelinks]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=195</guid>
		<description><![CDATA[Google revenues rose 24 percent to $10.65 billion, up from last year’s $8.58 billion in Q1 of this year, which beat analyst projections. Revenue growth was aided by a 39% increase in paid clicks, even though the average Cost Per Click charged by Google was actually down by 12%. This can be confusing to many [...]]]></description>
				<content:encoded><![CDATA[<p>Google revenues rose 24 percent to $10.65 billion, up from last year’s $8.58 billion in Q1 of this year, which beat analyst projections. Revenue growth was aided by a 39% increase in paid clicks, even though the average Cost Per Click charged by Google was actually down by 12%. This can be confusing to many readers, but it is the nature of Quality Score and why brands must continue to bank on paid search, not just organic.</p>
<p>In reviewing comScore reports from February and March 2012 and 2011, we can estimate actual query growth to be approximately 11% for Google Year over Year; however, what drove the additional 28% in paid clicks? On top of that, why did clicks get cheaper over time? Let&#8217;s start with Quality Score, the almighty formula that is pivotal in determining each and every advertiser&#8217;s ad rank and Cost Per Click. There are many factors that determine Quality Score, but the most critical factors are relevancy, history and Click Rate. These three key areas are closely related, as strong relevancy will drive a good Click Rate and strong relevancy coupled with good Click Rate will create great history.</p>
<p>Over the past year, Google rolled out numerous changes to paid search ads that has allowed the top placements to dominate the real estate of the search results page. Longer headlines, Sitelinks, Location Extensions, Product Extensions, Call Extensions and other lesser known formats, while even more continue to be tested. All of these formats allow advertisers to expand the placement of their paid search ad to the extent that 3 advertisers using ad extensions can force organic listings below the fold, meaning users must scroll down to see them. In this example for &#8216;red converse&#8217;, we see 2 advertisers and Product Listing Ads push all but one organic result below the fold.</p>
<div id="attachment_216" class="wp-caption aligncenter" style="width: 310px"><a href="http://chackamarketing.com/wp-content/uploads/Red-Converse.png"><img class="size-medium wp-image-216" title="Red Converse" src="http://chackamarketing.com/wp-content/uploads/Red-Converse-300x218.png" alt="Ad Extension Screenshot" width="300" height="218" /></a><p class="wp-caption-text">SERP for Red Converse</p></div>
<p>Placing more emphasis on the paid search results, while requiring high quality from advertisers to obtain this rank, has allowed Google to better merchandise their core product of paid clicks. As paid advertisers have reaped the benefits in Click Rate, Quality Scores gradually improved; thus, the Cost Per Click has actually decreased for many advertisers.<br />
Imagine that Zappos was paying $0.50 per click on &#8216;red converse&#8217; in Q1 2011 and had a 5% Click Rate on 1,000 impressions. According to Google, the average increase to Click Rate from Sitelinks alone is 30%, so we increase Click Rate by 30% &#8211; from 5% to 6.5% and reduce Cost Per Click by the reported 12% &#8211; from $0.50 to $0.44, we can see how things play out.</p>
<div id="attachment_217" class="wp-caption aligncenter" style="width: 310px"><a href="http://chackamarketing.com/wp-content/uploads/Ad-Impact.png"><img class="size-medium wp-image-217" title="Ad Impact" src="http://chackamarketing.com/wp-content/uploads/Ad-Impact-300x46.png" alt="Increased Click Rate and Decreased CPC Impact" width="300" height="46" /></a><p class="wp-caption-text">Increased Click Rate and Decreased CPC Impact</p></div>
<p>This small example shows a 14.4% lift in Total Cost to the advertiser simply from the 30% increase in click rate and clicks from one ad extension, so it is easy to imagine how this scales across the sophisticated advertiser spectrum. The moral of the story here is that no one who relies on people searching to find their website can afford to neglect paid search or disregard it altogether.</p>
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		<title>Google&#8217;s +1 Button Adds A Personal Touch to Relevancy</title>
		<link>http://chackamarketing.com/2011/06/googles-1-button-adds-a-personal-touch-to-relevancy/</link>
		<comments>http://chackamarketing.com/2011/06/googles-1-button-adds-a-personal-touch-to-relevancy/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 20:09:42 +0000</pubDate>
		<dc:creator>Janel Laravie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[+1 Button]]></category>
		<category><![CDATA[Facebook Like]]></category>
		<category><![CDATA[Google +1 Button]]></category>
		<category><![CDATA[Google's +1 Button]]></category>
		<category><![CDATA[Googles Plus One Button]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=176</guid>
		<description><![CDATA[By Nastassia Czarnec I’m sure by now you are very familiar with the infamous “Like” button on Facebook. We all do it. You see something that interests you, maybe a friends post, a video, or an ad for your favorite restaurant, and you click on the little thumb to let everybody know that this is [...]]]></description>
				<content:encoded><![CDATA[<p><!-- Place this tag in your head or just before your close body tag --><br />
<script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script><br />
By Nastassia Czarnec<!-- Place this tag where you want the +1 button to render --><br />
<g:plusone></g:plusone></p>
<p>I’m sure by now you are very familiar with the infamous “Like” button on Facebook. We all do it. You see something that interests you, maybe a friends post, a video, or an ad for your favorite restaurant, and you click on the little thumb to let everybody know that this is something you enjoyed. Those little thumbs have gotten sneakier over time, showing up on news feeds and websites that you are viewing, linking them to your Facebook, and showing everyone that it has been given your personal approval.</p>
<p>It wasn’t too long ago when Google attempted to dive into the social world. Although social tools such as Google Buzz slowly fizzed out, Google hasn’t given up on the global phenomenon just yet.<a href="http://www.google.com/+1/button/"> Google’s +1 Button</a> is something to pay close attention to. The new social feature is now linking your personal opinions and recommendations to search results.</p>
<p><strong>What is the <strong><strong><a href="http://www.google.com/+1/button/"><img title="+1" src="http://chackamarketing.com/wp-content/uploads/+1.png" alt="" width="29" height="18" /></a></strong></strong></strong><strong> </strong><strong> </strong><strong> ?</strong><strong> </strong></p>
<p>The +1 Button appears beside the ad headline on a search results page and also on various sites throughout the web. Users must have a Google Profile to be able to view the button. When Google users click the +1 Button, their stamp of approval will be publicly listed to all of their friends, contacts, and others from their Google profiles. Similar to the infamous Facebook “Like” button, clicking the +1 Button personally recommends the site to your personal network.</p>
<p><strong>Why Use the <strong><a href="http://www.google.com/+1/button/"><img title="+1" src="http://chackamarketing.com/wp-content/uploads/+1.png" alt="" width="29" height="18" /></a> </strong>?</strong></p>
<p>According to Google, the +1 Button is there for you to help your friends find what they are looking for. In Googley terms, it’s shorthand for you saying “this is pretty cool,” or “you should check this out.”</p>
<p>For example, if your friend can’t remember a good movie or a great restaurant you told them about, and if your Google profiles are linked, they can simply search Google for local restaurants, and all of the places you’ve recommended via your +1 Profile will be displayed.</p>
<p>&nbsp;</p>
<p>Google has always been about giving the searcher the most relevant results. By adding the +1 Button to their long list of features, Google now has expanded on their goal of making results more relevant by making them more personal.</p>
<p><strong>What does this mean for search? </strong></p>
<p>Currently, the +1 Button can only be utilized and viewed by those who have a Google profile; however Google may take the signal of users clicking on +1 recommended sites into consideration when determining a page’s relevance and ranking. The personalized annotations that will appear below the display URL of an ad, for example, “Sam and 21 others +1’d this site,” may also help attract users to click through to your site.</p>
<p><strong>How Do I Get The <strong><a href="http://www.google.com/+1/button/"><img title="+1" src="http://chackamarketing.com/wp-content/uploads/+1.png" alt="" width="29" height="18" /></a></strong> Button?</strong></p>
<p>You can opt into the +1 Button experience at <a href="http://www.google.com/+1/button/">http://www.google.com/+1/button/</a>.  You must be logged into your Google Profile to add and share the experiment.</p>
<p>Be cautious when opting into the feature, your +1’s will show up for any participating user. You can adjust the privacy settings, but you never know, you may not want your best buddies knowing you recommend every kitten calendar website on page 1.<br />
<!-- Place this tag where you want the +1 button to render --><br />
<g:plusone></g:plusone><br />
&nbsp;</p>
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		<title>Royal Wedding Trumps Search: An Hour By Hour Royal Search Update</title>
		<link>http://chackamarketing.com/2011/04/royal-wedding-trumps-search-an-hour-by-hour-royal-search-update/</link>
		<comments>http://chackamarketing.com/2011/04/royal-wedding-trumps-search-an-hour-by-hour-royal-search-update/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 09:02:51 +0000</pubDate>
		<dc:creator>Casey Wilson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=128</guid>
		<description><![CDATA[I, like many of you, have been captivated by the pomp and circumstance swirling around the upcoming royal I do’s.  I awake feverishly each morning, craving my daily dose of royal updates on the Today Show and felt it only proper of me to document the occasion the best way I know how…the royal wedding [...]]]></description>
				<content:encoded><![CDATA[<p>I, like many of you, have been captivated by the pomp and circumstance swirling around the upcoming royal I do’s.  I awake feverishly each morning, craving my daily dose of royal updates on the Today Show and felt it only proper of me to document the occasion the best way I know how…the royal wedding according to Google.  Considering my background in Search, I thought it would be interesting to observe the trends in the search landscape as the royal procession takes place miles away.  Below is our hour-by-hour coverage of top William and Kate Royal Wedding search queries according to Google Trends, along with some other colorful Royal Wedding details.  Without further ado…</p>
<p>4:45 am EST (London Time: 9:45 am) –</p>
<p>Google.com/trends has not been updated since yesterday. Top searches reflect NFL draft picks and Michael Scott…Way to go Google.</p>
<p>According to Yahoo’s Buzz (<a href="http://buzzlog.yahoo.com/overall">http://buzzlog.yahoo.com/overall</a>):</p>
<p style="text-align: left">1.     Prince William’s First Baby Pictures Revealed</p>
<p style="text-align: left">2.     Idol Talk: Older and Wiser?</p>
<p style="text-align: left">3.     Idol Talk: King me</p>
<p style="text-align: left">4.     Pippa Middleton Hangs Disco Balls in Buckinham Palace</p>
<p style="text-align: left">5.     British Monarchy’s Flickr Stream</p>
<p style="text-align: left">6.     Five Things to Watch for at the Royal Wedding</p>
<p style="text-align: left">7.     The Easter Bunny Explained</p>
<p style="text-align: left">8.     A calico Cat Does the Dog Paddle</p>
<p style="text-align: left">9.     Idol Talk: A Kiss Is Just a Kiss</p>
<p style="text-align: left">10.   Kate Middleton Places Third in Beautiful Royals Poll</p>
<p style="text-align: left">5:18 am EST (London Time: 10:18 am) –</p>
<p style="text-align: left">Harry arrives at Westminster Abbey and Prince William is seen in the Abbey for the first time.</p>
<p>5:42 am EST (London Time: 10:42 am) –</p>
<p>The Queen arrives at Westminster Abbey.</p>
<p>5:45 am EST (London Time: 10:45 am) –</p>
<p>Camilla and Prince Charles arrive at Westminster Abbey.  Camilla is wearing Jimmy Choo shoes.</p>
<p>5:52 am EST (London Time: 10:52 am) –</p>
<p>Kate Middleton is viewed for the first time getting into the car that will be taking her to the Abbey. Sarah Burton: The official designer of Kate Middleton&#8217;s Dress.</p>
<div id="attachment_152" class="wp-caption alignleft" style="width: 310px"><a href="http://chackamarketing.com/wp-content/uploads/kate-middleton-arrives-at-westminster-abbey-310297476.jpg"><img class="size-medium wp-image-152" src="http://chackamarketing.com/wp-content/uploads/kate-middleton-arrives-at-westminster-abbey-310297476-300x193.jpg" alt="" width="300" height="193" /></a><p class="wp-caption-text">Kate Middleton Arrives at Westminster Abbey.  Courtesy of walesonline.co.uk</p></div>
<p>&nbsp;</p>
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<p>6:10 am EST (London Time: 11:10 am) –</p>
<p>According to <a title="www.google.com/trends" href="http://google.com/trends">Google.com/trends</a>, the top searched terms of the hour are:</p>
<p>1.       Gabe Carimi</p>
<p>2.       Reggie Bush</p>
<p>3.       Victoria Beckham</p>
<p>4.       David Beckham</p>
<p>5.       Kate Middleton Wedding Dress</p>
<p>6.       Prince William and Kate</p>
<p>7.       Westminster Abbey</p>
<p>8.       NFL Draft</p>
<p>9.       Michael Scott</p>
<p>10.   Prince Charles</p>
<p>11.   Robert Quinn</p>
<p>12.   Prince Harry</p>
<p>13.   Alexander McQueen</p>
<p>14.   E News</p>
<p>15.   Julio Jones</p>
<p>16.   The Royal Wedding Guest List</p>
<p>17.   Chicago Bears</p>
<p>18.   E!</p>
<p>19.   E online</p>
<p>20.   Queen Elizabeth</p>
<p>6:20 am EST (London Time: 11:20 am) –</p>
<p>Prince William and Lady Kate Middleton are pronounced Man and Wife.</p>
<p>6:52 am EST (London Time: 11:52am) –</p>
<p>Chacka Marketing Predicted Online Search Trends:</p>
<p>1. The New Surname &#8211; What is Kate Middleton&#8217;s new name?</p>
<p>2. Princess Catherine Doll &#8211; Toys R Us just released new Princess Catherine Engagement Doll, presently priced at $49.99.  How much will it be tomorrow?</p>
<p>3. Religion of Royal Family</p>
<p>4. Prince William and Kate First Kiss</p>
<p>7:10 am  EST (London Time: 12:10 pm) –</p>
<p>According to Google.com/trends, the top searched terms of the hour are:</p>
<p>1.       Queen Elizabeth</p>
<p>2.       Prince Charles</p>
<p>3.       Kate Middleton Wedding Dress</p>
<p>4.       Princess Diana</p>
<p>5.       Gabe Carimi</p>
<p>6.       Prince Harry</p>
<p>7.       Reggie Bush</p>
<p>8.       Bentley</p>
<p>9.       Prince of Wales</p>
<p>10.   Westminster Abbey</p>
<p>11.   David Beckham</p>
<p>12.   E News</p>
<p>13.   Prince Andrew</p>
<p>14.   Prince William and Kate Wedding</p>
<p>15.   Jaguar</p>
<p>16.   E Online</p>
<p>17.   E!</p>
<p>18.   2011 NFL Draft</p>
<p>19.   The Royal Wedding Guest List</p>
<p>20.   TLC</p>
<p>8:12 am  EST (London Time: 1:12 pm) –  Royal Wedding-related queries now dominate the top 5 search queries.</p>
<p>According to Google.com/trends, the top searched terms of the hour are:</p>
<p>1.       Kate Middleton Wedding Dress</p>
<p>2.       Westminster Abbey</p>
<p>3.       Prince Harry</p>
<p>4.       Sarah Burton</p>
<p>5.       Alexander McQueen</p>
<p>6.       E News</p>
<p>7.       NBC</p>
<p>8.       Prince Andrew</p>
<p>9.       Gabe Carimi</p>
<p>10.   CBS News</p>
<p>11.   Prince of Wales</p>
<p>12.   Reggie Bush</p>
<p>13.   ABC News</p>
<p>14.   E!</p>
<p>15.   E Online</p>
<p>16.   Bentley</p>
<p>17.   David Beckham</p>
<p>18.   Windsor</p>
<p>19.   Prince William and Kate Middleton</p>
<p>20.   The Royal Wedding Guest List</p>
<p>8:27 am  EST (London Time: 1:27 pm) –</p>
<p>Prince William and Princess Catherine kiss for the first time as man and wife.</p>
<div id="attachment_168" class="wp-caption alignright" style="width: 470px"><a href="http://chackamarketing.com/wp-content/uploads/RoyalKiss.jpg"><img class="size-full wp-image-168" src="http://chackamarketing.com/wp-content/uploads/RoyalKiss.jpg" alt="First Royal Kiss of Prince William and Princess Catherine" width="460" height="296" /></a><p class="wp-caption-text">Prince William and Princess Catherine Royal Kiss</p></div>
<p>9:07 am  EST (London Time: 2:07 pm) –  News organizations now occupy top search queries, presumably users searching for news coverage of the royal nuptials.  The top two slots, however, are still dominated by the Royal Wedding.</p>
<p>According to Google.com/trends, the top searched terms of the hour are:</p>
<p>1.       Royal Wedding Coverage</p>
<p>2.       Kate Middleton Wedding Dress</p>
<p>3.       NBC</p>
<p>4.       Today Show</p>
<p>5.       CBS News</p>
<p>6.       NBC News</p>
<p>7.       ABC News</p>
<p>8.       Prince Andrew</p>
<p>9.       Westminster Abbey</p>
<p>10.   Shuttle Launch</p>
<p>11.   E News</p>
<p>12.   Buckingham Palace</p>
<p>13.   E!</p>
<p>14.   Windsor</p>
<p>15.   Prince William and Kate Middleton</p>
<p>16.   Tiara</p>
<p>17.   Prince of Wales</p>
<p>18.   Queen Victoria</p>
<p>19.   Gabe Carimi</p>
<p>20.   Monarchy</p>
<p>10:08 am  EST (London Time: 3:08 pm) –  NASA is picking up steam among the top trends in the 10 O&#8217;clock hour. The majority of top searches continue to revolve around today&#8217;s historical event.</p>
<p>According to Google.com/trends, the top searched terms of the hour are:</p>
<p>1.       Royal Wedding Coverage</p>
<p>2.       Kate Middleton Wedding Dress</p>
<p>3.       Shuttle Launch</p>
<p>4.       NBC News</p>
<p>5.       ABC News</p>
<p>6.       CBS News</p>
<p>7.       Good Morning America</p>
<p>8.       Pippa</p>
<p>9.       E News</p>
<p>10.   Prince Andrew</p>
<p>11.   E!</p>
<p>12.   Nasa TV</p>
<p>13.   Buckingham Palace</p>
<p>14.   Prince William and Kate Middleton</p>
<p>15.   Westminster Abbey</p>
<p>16.   The Royal Wedding Guest List</p>
<p>17.   Pittsburgh Steelers</p>
<p>18.   TLC</p>
<p>19.   E Online</p>
<p>20.   Queen Victoria</p>
<p>11:08 am  EST (London Time: 4:08 pm) –  The Shuttle Launch has officially surpassed Kate Middleton&#8217;s Wedding Dress</p>
<p>According to Google.com/trends, the top searched terms of the hour are:</p>
<p>1.       Royal Wedding Coverage</p>
<p>2.       Shuttle Launch</p>
<p>3.       Kate Middleton Wedding Dress</p>
<p>4.       NBC News</p>
<p>5.       ABC News</p>
<p>6.       CBS News</p>
<p>7.       Good Morning America</p>
<p>8.       Sarah Burton Alexander McQueen</p>
<p>9.       E News</p>
<p>10.   Nasa TV</p>
<p>11.   People Bank</p>
<p>12.   E!</p>
<p>13.   Prince Andrew</p>
<p>14.   Pittsburgh Steelers</p>
<p>15.   The Royal Wedding Guest List</p>
<p>16.   Entertainment Tonight</p>
<p>17.   Chicago Bears</p>
<p>18.   New England Patriots</p>
<p>19.   God Save the Queen Lyrics</p>
<p>20.   Prince William and Kate Middleton</p>
<p>12:08 pm  EST (London Time: 5:08 pm) –  The Shuttle Launch maintained the second slot for most popular searches, but failed to dethrone <em>Royal Wedding Coverage</em>.</p>
<p>1.       Royal Wedding Coverage</p>
<p>2.       Space Shuttle Launch</p>
<p>3.       ABC News</p>
<p>4.       NBC News</p>
<p>5.       Nasa TV</p>
<p>6.       Sarah Burton Alexander McQueen</p>
<p>7.       CBS News</p>
<p>8.       Peoples Bank</p>
<p>9.       E News</p>
<p>10.   Good Morning America</p>
<p>11.   E!</p>
<p>12.   Reggie Bush</p>
<p>13.   Chicago Bears</p>
<p>14.   Prince Andrew</p>
<p>15.   Pittsburgh Steelers</p>
<p>16.   Entertainment Tonight</p>
<p>17.   Prince Harry and Chelsy Davy</p>
<p>18.   The Royal Wedding Guest List</p>
<p>19.   New England Patriots</p>
<p>20.   God Save the Queen Lyrics</p>
<div id="attachment_150" class="wp-caption alignleft" style="width: 644px"><a href="http://chackamarketing.com/wp-content/uploads/Kate-Middleton-Dress.jpg"><img class="size-full wp-image-150" src="http://chackamarketing.com/wp-content/uploads/Kate-Middleton-Dress.jpg" alt="Picture of Kate Middleton's Dress" width="634" height="953" /></a><p class="wp-caption-text">Kate Middleton&#039;s Dress</p></div>
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		<item>
		<title>Ignored and Invalid Symbols in Paid Search Keywords</title>
		<link>http://chackamarketing.com/2011/04/ignored-and-invalid-symbols-in-paid-search-keywords/</link>
		<comments>http://chackamarketing.com/2011/04/ignored-and-invalid-symbols-in-paid-search-keywords/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 21:32:21 +0000</pubDate>
		<dc:creator>Casey Wilson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://chackamarketing.com/?p=114</guid>
		<description><![CDATA[While advertisers work tirelessly to drive efficient returns on their marketing dollars, many are inadvertently sabotaging their programs and diluting their results simply by haphazardly developing robust keyword lists. What most advertisers don’t realize is that they are creating self-competition and jacking up their CPCs by exercising diligence. The culprit? Ignored and Invalid symbols. Ignored [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_115" class="wp-caption alignright" style="width: 339px"><a href="http://chackamarketing.com/wp-content/uploads/Ignored-and-Invalid-Symbols.jpg"><img class="size-full wp-image-115" src="http://chackamarketing.com/wp-content/uploads/Ignored-and-Invalid-Symbols.jpg" alt="Ignored Symbols in Keywords" width="329" height="332" /></a><p class="wp-caption-text">Chart of Ignored and Invalid Symbols</p></div>
<p>While advertisers work tirelessly to drive efficient returns on their marketing dollars, many are inadvertently sabotaging their programs and diluting their results simply by haphazardly developing robust keyword lists.  What most advertisers don’t realize is that they are creating self-competition and jacking up their CPCs by exercising diligence.  The culprit?  Ignored and Invalid symbols.</p>
<p>Ignored and Invalid symbols are common punctuations or symbols that the search engines either ignore or disallow.  What does this mean for advertisers?  It means that the keyword yourwebsite.com is the exact same keyword—in the eyes of the media providers—as yourwebsite com  and T.V.  is viewed the same as TV.  If your keyword lists are riddled with punctuations like “.” or “-“, then chances are your CPC costs are inflated and driving down overall performance.  Bottom line: Including such variations in your keyword set is inherently injurious.</p>
<p>The good news is that you can quickly remedy the problem by deleting the identical keywords.  Step 1: Identify the duplicates. Step 2: Determine which duplicate to remove and which to keep.  You can make this delineation based on Quality Score, current CPC, or another metric that is important to your program.</p>
<p>There are a few engine-specific caveats to consider before purifying your keyword sets.  According to Google, symbols fall under one of three categories: Valid, Ignored or Invalid. The only valid symbols are the ampersand (&amp;) and accent marks (i.e., á ).   Thus, the term Bed and breakfast  is distinct from bed &amp; breakfast; and sidewalk cafe and sidewalk café are viewed as two unique keywords as well.</p>
<p>Google identifies periods (.) and hyphens (-) as ignored symbols, and actually substitutes these symbols for spaces.  Therefore, the following terms are treated as identical terms: T-rex  and T rex, or Fifth Ave  and Fifth Ave.  Including both variations will cause only one term to serve, and it is typically the keyword possessing the higher CPC, subsequently fueling internal competition, as well as competition on the auction as a whole.  Removing keyword duplicates will not only trim costs, but also save you time spent optimizing your keyword sets.</p>
<p>The apostrophe (‘) is considered to be an ignored symbol; however, that all depends on its usage.  For instance, apostrophes are only valid when the symbol precedes the letter ‘s’ at the end of a sentence.  If the user’s search ends in ‘s, then Google will match the query with keywords ending in ‘s.  All other uses will cause the symbol to be replaced with a space.  For example, a search query containing children’s will be mapped to a keyword containing children’s; however, a query containing child’rens will be interpreted as child rens and mapped accordingly.  Similarly, the term children s books and childrens books are viewed distinctly.</p>
<p>Google views essentially all other symbols as invalid, and claims that these symbols are kicked out during the addition process.  However, it has been my experience that Google will allow most symbols in a campaign despite its reassurance.</p>
<p>MSN does not articulate their stance on punctuations and symbols quite as clearly as Google, beyond declaring that certain symbols are considered extraneous.  Below is a comprehensive list of all symbols, as well as the engine-specific interpretation of these puncutations.  While each engine does treat symbols slightly differently, it is best to take a consistent approach with symbol usage and remove these pesky punctuations prior to implementation. For more information, visit: http://adwords.google.com/support/aw/bin/answer.py?hl=en&amp;answer=53539</p>
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		<title>Images for Search Insider February 2011</title>
		<link>http://chackamarketing.com/2011/02/images-for-search-insider-february-2011/</link>
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		<pubDate>Thu, 17 Feb 2011 16:49:23 +0000</pubDate>
		<dc:creator>Janel Laravie</dc:creator>
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				<content:encoded><![CDATA[<p><a href="http://chackamarketing.com/wp-content/uploads/Nook-SERP.jpg"><img class="alignleft size-medium wp-image-107" title="Nook Search Engine Results Pages SERP" src="http://chackamarketing.com/wp-content/uploads/Nook-SERP-300x144.jpg" alt="search engine results for NOOKcolor" width="300" height="144" /></a></p>
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