GA4 Attribution Model Update: What You Need to Know in 1 Minute
Recently, Google announced big changes to its attribution models in Google Analytics 4 (GA4). This update specifically targets the accuracy of conversion credit for paid search campaigns, addressing longstanding misattribution issues. In this article, we will review the update, how it will impact on your account, and how Chacka will monitor the changes. What is […]
The Power of Partnership: How Chacka Marketing’s Google Premier Status Boosts Your Business in 5 Key Ways
We are pleased to announce that Chacka Marketing has achieved the prestigious 2024 Google Premier Partner status, further solidifying our position as a leading marketing agency on a global scale. Qualification Criteria Google Premier Partner status is a recognition reserved for the top 3% of agency performers in the industry. Since the inception of the […]
The Depreciation of Third-Party Cookies in 2024: What Advertisers Need to Know
In the world of digital marketing, cookies have been the “‘sweet treats”‘ that fuel personalized online experiences. But, a massive shift is underway, and the impending phasing out of third-party cookies, a.k.a.: “Cookiepocalypse,” is set to reshape how advertisers approach user data. In this blog, explore the world of cookies, the distinctions between first and […]
Adding Advantage+ Shopping Campaigns Drives 280% Higher iROAS
Advantage+ Shopping Campaigns Case Study Adding ASC+ Drives 280% Higher iROAS How We Did It Background A ecommerce client wanted to drive incremental revenue while optimizing cost-effectiveness. Challenge Evaluate the efficacy of Meta’s newly launched Advantage+ Shopping Campaigns (ASC+) format on an establish ecommerce Paid Meta program to drive incremental revenue. Chacka’s Solution Create a a […]
Chacka Recognized for 8th Consecutive Year by Best and Brightest Companies to Work For®
The Winter 2023 Best and Brightest Companies To Work For in the Nation list has been unveiled by the National Association for Business Resources, and once again, Chacka Marketing has secured its place on this prestigious list. For the 8th consecutive year, Chacka Marketing has been acknowledged as one of the Best and Brightest Companies […]
Chacka 360°: December Edition
As we wrap up the year, our latest edition of the Chacka 360° Newsletter brings you our top #MarketerMonday trends to watch. Review our quick recap of Google’s Year in Search, YouTube’s dominance among teens, and Google’s expansion in Video Reach Campaigns and more. 1. Google’s Year in Search 2023 Google released their Year in […]
Guide | Meta Creative Best Practices
Guides FREE GUIDE Meta Creative Best Practices Who is it for? Our Meta Creative Best Practices Guide is designed to keep you informed about the latest trends and strategies that are yielding results in the advertising industry. Regardless of whether you rely on an in-house design team, creative collaborators, or handle the design process personally, […]
101 Best & Brightest Companies To Work For In The Nation
Best & Brightest, 2023
Chacka’s Forecast for 2024: A Glimpse into the Future of Digital Marketing
As we look ahead to 2024, we asked Chacka’s directors provide their insights into the future of digital marketing. From tackling measurement challenges and data privacy issues to navigating economic shifts and embracing revolutionary tech trends, their predictions offer a unique perspective on what lies ahead. These predictions serve as a guide for advertisers aiming […]
