Sweet Spending Trends for Valentine’s Day 2022

Valentine’s Day is soon approaching and is a popular holiday to express your love not just through actions and words of affection, but through gifts. After all, an estimated 53% of Americans plan to celebrate this holiday1. But how much are consumers looking to drop on their loved ones? And where will we see the […]

Google’s Surprising Q4 Earnings Report

Last week, Google’s parent company Alphabet shared some surprising news – big gains in fourth-quarter results. The company shared that it was due to strength in advertiser spend and strong consumer online activity and substantial ongoing revenue growth from Google Cloud. But what stood out? The search ad revenue gains. Taking a Look at the […]

Chacka Marketing has been named a 2022 Google Premier Partner

Digital marketing agency, Chacka Marketing, has achieved 2022 Premier Partner status in the Google Partners program. Chacka Marketing’s team of experts provides full digital support for paid search, social advertising and programmatic for client’s who are looking to grow their business. Explore the full range of offerings on their website. As the Google Partner Program has grown, this recognition […]

Is Facebook Changing its Name?

Update as of 10/28/21: Facebook has announced the company will now be called ‘Meta.’ This was shared by CEO Mark Zuckerberg at the annual Connect conference. The statement posted through their news page said “corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter […]

Lessons Learned from the Facebook Outage

On Monday, Facebook’s entire family of apps and products (including Facebook, Instagram, WhatsApp & Oculus) were down for about six hours.  This impact wasn’t just felt by users wanting to get the latest updates from their friends – it affected advertisers on a global scale. It halted major ad campaigns and impacted the stock market […]

Google & Facebook’s Plans to Restrict Ads Targeting Minors

In a few months, Google and Facebook are changing their policies on how they choose to target and product experiences for children. So, what exactly is changing? Learn what both companies plan to do as increased privacy concerns for minors have been a hot topic over the last year. Google This week, Google shared their […]

What you Missed at Google Marketing Live Keynote 2021

Miss the annual Google Marketing Livestream Keynote 2021? Don’t worry, we have got you covered! It is always interesting to watch the introduction video of the keynote. It sums up the last year and Google’s role in what is happening in the world. Unsurprisingly, the recap focused on the shift in search behavior, due to […]

Do Super Bowl Ads Sell More Than Products?

The big game is this weekend! That’s right, Super Bowl LV (held in Tampa Bay, Florida) is in Chacka’s hometown this year. Our very own Tampa Bay Buccaneers are fighting for the trophy. Many of us look forward to not just the game, but the often clever and amusing ads.   We’re all excited about the Super Bowl, but this year […]

Gmail Ads to Fall Under Discovery Ad Campaigns

Gmail ads will sunset as a standalone campaign as of July. Instead, Gmail ad targeting will only be available via Discovery campaigns. What are Gmail ads? Gmail ads appear at the top of the inbox tabs, some of which are expandable. Upon clicking on the ad, it will open a larger, email-sized ad with pictures […]