The Game Changer: Loyalty Benefits on Google Shopping [Total Retail]

Google hosted its annual Google Marketing Live (GML) event in late May, and as is the custom, announced many new advertising and e-commerce innovations. While each has its own potential benefits for retail advertisers, one in particular looks like a game-changer right off the bat. Chacka Marketing’s director of digital media, Marquita Arnold recaps the most […]

Experts Tell All: TikTok’s New Attribution Model

Last week, TikTok introduced TikTok Attribution Manager. This effectively gives marketers the ability to choose a time period to measure campaign success. The Attribution Manager will be accessible for advertisers who run web campaigns using the TikTok Pixel or Events API.  Our Social advertising team shared what the update entails and how it could impact […]

Sweet Spending Trends for Valentine’s Day 2022

Valentine’s Day is soon approaching and is a popular holiday to express your love not just through actions and words of affection, but through gifts. After all, an estimated 53% of Americans plan to celebrate this holiday1. But how much are consumers looking to drop on their loved ones? And where will we see the […]

Google’s Surprising Q4 Earnings Report

Last week, Google’s parent company Alphabet shared some surprising news – big gains in fourth-quarter results. The company shared that it was due to strength in advertiser spend and strong consumer online activity and substantial ongoing revenue growth from Google Cloud. But what stood out? The search ad revenue gains. Taking a Look at the […]

Chacka Marketing has been named a 2022 Google Premier Partner

Digital marketing agency, Chacka Marketing, has achieved 2022 Premier Partner status in the Google Partners program. Chacka Marketing’s team of experts provides full digital support for paid search, social advertising and programmatic for client’s who are looking to grow their business. Explore the full range of offerings on their website. As the Google Partner Program has grown, this recognition […]

Is Facebook Changing its Name?

Update as of 10/28/21: Facebook has announced the company will now be called ‘Meta.’ This was shared by CEO Mark Zuckerberg at the annual Connect conference. The statement posted through their news page said “corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter […]

Lessons Learned from the Facebook Outage

On Monday, Facebook’s entire family of apps and products (including Facebook, Instagram, WhatsApp & Oculus) were down for about six hours.  This impact wasn’t just felt by users wanting to get the latest updates from their friends – it affected advertisers on a global scale. It halted major ad campaigns and impacted the stock market […]

Google & Facebook’s Plans to Restrict Ads Targeting Minors

In a few months, Google and Facebook are changing their policies on how they choose to target and product experiences for children. So, what exactly is changing? Learn what both companies plan to do as increased privacy concerns for minors have been a hot topic over the last year. Google This week, Google shared their […]

What you Missed at Google Marketing Live Keynote 2021

Miss the annual Google Marketing Livestream Keynote 2021? Don’t worry, we have got you covered! It is always interesting to watch the introduction video of the keynote. It sums up the last year and Google’s role in what is happening in the world. Unsurprisingly, the recap focused on the shift in search behavior, due to […]