6 Important Takeaways from Google Marketing Live 2023
Explore the six major announcements from the event and uncover their potential to transform your digital marketing efforts.
A Sneak Peek at Ads in Google’s Search Generative Experience (SGE)
Dive into the most significant update—introducing new ways to search with generative AI—and other exciting releases that you should have on your radar.
Stay Ahead of the Curve: Google’s Latest AI Innovations and What They Mean for Your Marketing Strategy
Soon, Google will be integrating generative artificial intelligence (AI) into its advertising business.
Surprising Results from the IAB’s 2022 Internet Ad Revenue Report
Find out what the Interactive Advertising Bureau (IAB) released in their 2022 Internet Advertising Revenue Report.
Grab audience interest with product feeds for Google Discovery ads
Looking to capture audiences in the moments when they are ready to make a purchasing decision? Look no further! Last week, Google announced a few new features to help businesses grow demand with Discovery ads. 91% of people have purchased or submitted information based on an ad they saw in their feed after they saw […]
Chacka 360°: Will TikTok Be Banned or Forced to Sell?
It’s been another busy week in the digital industry and we’ve rounded up the top four things you need to know to close out your week. We’re covering everything from the TikTok congressional hearing to the newest Discovery ads update for Google Ads and more. Take a look at the hottest topics and newest product […]
Chacka 360°: Top 5 of the Week
We’ve recapped the hottest topics in tech and the digital marketing world for the week.
Sneak Peek: Google’s ChatGPT response, Bard
Testing, testing…Google has unveiled the experimental/testing phase of its response to OpenAI’s ChatGPT, Bard. What is Bard? Bard is an experimental conversational AI service, powered by Google’s LaMDA (Language Model for Dialogue Applications). This technology was released by Google in 2021 and the company has been working on incorporating it into searched queries to better […]
Google: Last call for similar audiences
Paid Search News Recently, Google shared that it will be sunsetting its Similar Audiences (also known as “similar segments”) feature for Google Ads. When is this happening? In less than six months (starting May 1, 2023), Google will no longer generate similar audiences for targeting and reporting. On August 1, similar segments will be removed […]