Google: Last call for similar audiences

Paid Search News Recently, Google shared that it will be sunsetting its Similar Audiences (also known as “similar segments”) feature for Google Ads. When is this happening? In less than six months (starting May 1, 2023), Google will no longer generate similar audiences for targeting and reporting. On August 1, similar segments will be removed […]

Breaking: DOJ claims Google has a monopoly on the digital advertising space

On January 24, the U.S. Department of Justice (DOJ) filed an antitrust lawsuit against Google. This antitrust lawsuit asserts that Google has a monopoly on multiple digital advertising products. It is aiming to break up its ad division. This is a big deal and here’s why: The lawsuit wants Google to separate the Google Ad […]

Microsoft ChatGPT could be a game-changer in the search market

Industry Commentary Microsoft’s 2019 $1 billion investment in OpenAI (creator of ChatGPT) is in the development phase of a newer version of its Bing search engine. According to an article from The Information, Microsoft plans to use the AI chat behind ChatGPT to answer some search queries instead of simply showing a list of links. […]

Is the Evolution of Streaming Coming Full Circle?

Industry Commentary I was writing an article on the upcoming Netflix ad tier launch a few weeks ago and started thinking about streaming services and how much they’ve changed over the last several years. Remember when Netflix was the only major streaming service? It was a revelation because they offered TV shows from multiple networks […]

Netflix to Enter Ad Space in T-Minus Two Weeks

It’s been years in the making – commercials are headed to Netflix for a cheaper ad-supported plan. On November 3rd, Netflix will kick off its Netflix Basic with Ads. What’s the price for streamers? Netflix Ad-Supported Plan: The price for this cheaper plan is $6.99 per month (available in twelve countries). Netflix Chief Operating Officer, […]

The Game Changer: Loyalty Benefits on Google Shopping [Total Retail]

Google hosted its annual Google Marketing Live (GML) event in late May, and as is the custom, announced many new advertising and e-commerce innovations. While each has its own potential benefits for retail advertisers, one in particular looks like a game-changer right off the bat. Chacka Marketing’s director of digital media, Marquita Arnold recaps the most […]

Experts Tell All: TikTok’s New Attribution Model

Last week, TikTok introduced TikTok Attribution Manager. This effectively gives marketers the ability to choose a time period to measure campaign success. The Attribution Manager will be accessible for advertisers who run web campaigns using the TikTok Pixel or Events API.  Our Social advertising team shared what the update entails and how it could impact […]