Meta and Amazon’s New In-App Shopping Experience
Meta has joined forces with Amazon to revolutionize the way users shop through social media.
Merkle Transitioned To Google PMax, Then Ad Performance Fell
Harness 3 New Reels Features for Max Engagement
Meta has rolled out three new features for Reels that could alter your approach to advertising on the Instagram and Facebook platforms.
Meta’s New AI Features Deserve Your Attention
Meta’s latest advancements promise to reshape the advertising landscape.
Crafting Captivating Ad Copy: 10 Proven Strategies for Conversions
The influence of engaging ad copy in your digital strategy cannot be overstated. It is the lifeline that links your brand with your target audience, giving your message, and driving action to convert. Follow along for our proven ten strategies to help you craft ad copy that not only captivates but also converts. 1. Identify […]
Mastering the Holiday Marketing Game: 5 Winning Tactics
Read our strategic guide on the five best ways to boost your holiday marketing strategy.
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
The AI Revolution in Digital Marketing: Part II – Disruptions & Predictions
Discover how AI is currently disrupting how marketers approach digital strategy and how it will grow in 2023 & beyond.
The AI Revolution in Digital Marketing: Part I – Changes & Threats
In the last two years, artificial intelligence (AI) has taken over many news headlines. It’s made huge improvements, completely changing industries, including digital marketing. After all, AI can analyze large amounts of data, make data-driven decisions, and automate tasks. This has had a massive impact on the way advertisers engage with their audiences. In part […]