CASE STUDY | WAZE

Chacka Increases Brick And Mortar’s Site Traffic By 349% Utilizing Waze Local Ads Background Chacka Marketing and a local brick and mortar business teamed up to deploy an innovative strategy designed to emphasize their business identity and produce a high-quality customer journey. This business connects individuals and families to a wide range of service offerings […]

CASE STUDY | MOBILE APP

Amwell Partners with Chacka Marketing and Kenshoo to Drive Mobile App Activity & Increase Clinical Visits by 667% BACKGROUND Amwell, the consumer brand of American Well, focuses on improving consumer access to more affordable and transparent healthcare using mobile and web technology. It offers a HIPPA-compliant technology platform and access to board-certified clinicians for health […]

CASE STUDY | BRAND PROTECTION

Chacka & The Search Monitor remove competitors from Avery’s branded searches, resulting in lowered CPCs, increased clicks, and a 51% drop in brand campaign coststo be reinvested. BACKGROUND Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through their […]

CASE STUDY | BUSINESS SOLUTIONS

Defenders Inc. Partners with Chacka Marketing to Transition SEM Program In-House Originally tasked with relaunching Defenders, Inc.’s paid search programs, Chacka Marketing has since helped develop the advertiser’s expertise to bring management in-house. BACKGROUND Defenders Inc. is one of the largest home security companies in North America, professionally installing security and monitoring systems in homes […]

CASE STUDY | MOBILE APP

Amwell increases mobile-specific conversions by 382% using Kenshoo Portfolio Optimizer (KPO) with Mobile Bid Adjustments, Third-Party Mobile SDK BACKGROUND Amwell is an innovative telehealth provider, connecting patients with doctors online –anytime, anywhere. Using the Amwell app (iOS/Android) or by visiting Amwell.com, patients are now able to meet with doctors from the comfort of their own […]

CASE STUDY | SEARCH

Google’s Right-Hand Search Engine Results Page (SERP) Change – Early Results BACKGROUND Between February 19 and February 24, 2016, Google phased out traditional PPC ads on the right-hand side of the search engine results page (SERP). In doing so, Google reduced the overall number of ads displayed; no more than seven ads populate for any […]

CASE STUDY | BIDDING STRATEGIES

Kenshoo Portfolio Optimizer (KPO) and KPO Portfolio Subsets drive huge YoY gains for College Ave Student Loans BACKGROUND College Ave Student Loans is a fast-paced, financial company focused solely on student loans. Specializing only in Student Loans, College Ave is able to match the student with the best loan, at very competitive rates. Launched at […]

CASE STUDY | PAID SEARCH: ONBOARDING

Chacka Makes a Statement Restructuring PPC Program for Fashion Jewelry Outlet, Lia Sophia BACKGROUND Lia Sophia, an online fashion jewelry destination outlet, known for their high-quality and trendy collections, partnered with Chacka Marketing to efficiently expand their paid search program and increase profit share. CHALLENGE Increase sales while maintaining a 2:1 ROI. Creatively leverage their multi-million visitor remarketing lists […]

CASE STUDY | APPLE SEARCH ADS

Chacka Marketing Drives Mobile App Downloads for Innovative Telehealth Provider with Apple Search Ads BACKGROUND Chacka client partner, an innovative telehealth provider, focuses on improving consumer access to more affordable and transparent healthcare using mobile and web technology. Promoting the app became their top priority, which sought to drive increased awareness and downloads of its mobile app […]