Removing Hyperlinks
Whether you use Microsoft Excel for work, keeping track of bills, or simply preparing for Fantasy Football, chances are you have run into those pesky hyperlinks. This is especially true for those of us working in Search Marketing, where copying and pasting URL’s to and from excel is a daily exercise. The good news is [...]
Navigating Social Media Policy In The Unchartered Digital Era
While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen. My colleague and I had the pleasure and opportunity to attend a “Bagel and Briefing” roundtable hosted by Kass Shuler, P.A., a Tampa law firm, [...]
Google’s Improved Match Types
As a search marketer, one of the most important (and sometimes daunting) tasks is making sure you have a relevant list of keywords for your advertising campaign. This task not only includes deciding what keywords you choose, but also deciding what match types to assign to them. There are 3 basic match types: [Exact] – [...]
Having Trouble Determining the Length of Your Ad Copy?
Writing ad copy can be a challenge given the limitations in copy length of both Google and Bing. For Google, you get 25 characters for the Headline and 35 characters each for Description Lines 1 & 2. For those new to search marketing, a character is any letter, number, or punctuation that takes up ad [...]
Google’s +1 Button Adds A Personal Touch to Relevancy
By Nastassia Czarnec I’m sure by now you are very familiar with the infamous “Like” button on Facebook. We all do it. You see something that interests you, maybe a friends post, a video, or an ad for your favorite restaurant, and you click on the little thumb to let everybody know that this is [...]
Royal Wedding Trumps Search: An Hour By Hour Royal Search Update
I, like many of you, have been captivated by the pomp and circumstance swirling around the upcoming royal I do’s. I awake feverishly each morning, craving my daily dose of royal updates on the Today Show and felt it only proper of me to document the occasion the best way I know how…the royal wedding [...]
Ignored and Invalid Symbols in Paid Search Keywords
While advertisers work tirelessly to drive efficient returns on their marketing dollars, many are inadvertently sabotaging their programs and diluting their results simply by haphazardly developing robust keyword lists. What most advertisers don’t realize is that they are creating self-competition and jacking up their CPCs by exercising diligence. The culprit? Ignored and Invalid symbols. Ignored [...]
Images for Search Insider February 2011
Google Instant – Hit or Miss
Google Instant is the new streaming feature that is now delivering search results as you type. What does this mean for paid search advertisers? It means impressions are about to skyrocket and click rates on your most general terms may plummet. You see, typing an “s” in the Google search bar results in an immediate [...]
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