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Industry Commentary I was writing an article on the upcoming Netflix ad tier launch a few weeks ago and started thinking about streaming services and
YouTube ad revenue dipped 2% year over year $7.07 billion.
It’s been years in the making – commercials are headed to Netflix for a cheaper ad-supported plan. On November 3rd, Netflix will kick off its
We’re in the final hours of the second Amazon Prime Day event of 2022 and the numbers aren’t as strong as the July event.
In a world where companies are fighting for each other’s attention on the internet, it can be hard to find a way for your message
You may have heard recent rumblings about cookies and wondered: what is going on?
There are a lot of misconceptions that to enter the digital marketing field you must have a marketing degree. It’s simply false.
Google hosted its annual Google Marketing Live (GML) event in late May, and as is the custom, announced many new advertising and e-commerce innovations. While each
Last week, TikTok introduced TikTok Attribution Manager. This effectively gives marketers the ability to choose a time period to measure campaign success. The Attribution Manager
Big changes are coming to TikTok! The company is increasing the max length of videos to 10 minutes. Until now, the max video length sat
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