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Check out our latest blog

Check out our latest Blog

Advantage+ Shopping Campaigns
Case Study

Adding ASC+ Drives 280% Higher iROAS

How We Did It


A ecommerce client wanted to drive incremental revenue while optimizing cost-effectiveness.


Evaluate the efficacy of Meta's newly launched Advantage+ Shopping Campaigns (ASC+) format on an establish ecommerce Paid Meta program to drive incremental revenue.

Chacka's Solution

Create a a head-to-head, 2-Cell Conversion Lift Test. This full funnel approach with the inclusion of ASC+ would aim to drive more incremental revenue, a lower iCPA, and higher iROAS.

The Results


increase in iROAS


Decrease in iCPA

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