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A ecommerce client wanted to drive incremental revenue while optimizing cost-effectiveness.
Evaluate the efficacy of Meta's newly launched Advantage+ Shopping Campaigns (ASC+) format on an establish ecommerce Paid Meta program to drive incremental revenue.
Create a a head-to-head, 2-Cell Conversion Lift Test. This full funnel approach with the inclusion of ASC+ would aim to drive more incremental revenue, a lower iCPA, and higher iROAS.
increase in iROAS
Decrease in iCPA
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