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In the wake of the Covid-19 pandemic, RMHCTB needed to take their fundraising efforts digital, as the events that historically supported this charity had been postponed for nearly a year.
We focused on marketing strategy that encouraged web-based donations. Combining the power of a Google Grant account and a separate paid ad account to fully utilize the tools, targeting and ad formats that would both generate awareness and capture demand. This was in addition to traditional offline advertising that ran each year. We focused the Google Grant account on following guidelines and maximizing potential of ad reach to appropriate potential donors. Then, we utilized a separate ad account to tap into YouTube and Display.
increase in donations
increase in new donors
cost-per-dollar raised (CPDR)
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