Surprising Results from the IAB’s 2022 Internet Ad Revenue Report
Find out what the Interactive Advertising Bureau (IAB) released in their 2022 Internet Advertising Revenue Report.
Grab audience interest with product feeds for Google Discovery ads
Looking to capture audiences in the moments when they are ready to make a purchasing decision? Look no further! Last week, Google announced a few new features to help businesses grow demand with Discovery ads. 91% of people have purchased or submitted information based on an ad they saw in their feed after they saw […]
Chacka 360°: Will TikTok Be Banned or Forced to Sell?
It’s been another busy week in the digital industry and we’ve rounded up the top four things you need to know to close out your week. We’re covering everything from the TikTok congressional hearing to the newest Discovery ads update for Google Ads and more. Take a look at the hottest topics and newest product […]
Chacka 360°: Top 5 of the Week
We’ve recapped the hottest topics in tech and the digital marketing world for the week.
What to Love & Not to Love: Bing AI & Edge
Bing will be releasing a new version of their search engine that will be utilizing AI technology and Microsoft will implement AI features into the Edge browser.
Sneak Peek: Google’s ChatGPT response, Bard
Testing, testing…Google has unveiled the experimental/testing phase of its response to OpenAI’s ChatGPT, Bard. What is Bard? Bard is an experimental conversational AI service, powered by Google’s LaMDA (Language Model for Dialogue Applications). This technology was released by Google in 2021 and the company has been working on incorporating it into searched queries to better […]
Google: Last call for similar audiences
Paid Search News Recently, Google shared that it will be sunsetting its Similar Audiences (also known as “similar segments”) feature for Google Ads. When is this happening? In less than six months (starting May 1, 2023), Google will no longer generate similar audiences for targeting and reporting. On August 1, similar segments will be removed […]
Breaking: DOJ claims Google has a monopoly on the digital advertising space
On January 24, the U.S. Department of Justice (DOJ) filed an antitrust lawsuit against Google. This antitrust lawsuit asserts that Google has a monopoly on multiple digital advertising products. It is aiming to break up its ad division. This is a big deal and here’s why: The lawsuit wants Google to separate the Google Ad […]
Microsoft ChatGPT could be a game-changer in the search market
Industry Commentary Microsoft’s 2019 $1 billion investment in OpenAI (creator of ChatGPT) is in the development phase of a newer version of its Bing search engine. According to an article from The Information, Microsoft plans to use the AI chat behind ChatGPT to answer some search queries instead of simply showing a list of links. […]