Is the Evolution of Streaming Coming Full Circle?
Industry Commentary I was writing an article on the upcoming Netflix ad tier launch a few weeks ago and started thinking about streaming services and how much they’ve changed over the last several years. Remember when Netflix was the only major streaming service? It was a revelation because they offered TV shows from multiple networks […]
Why has YouTube Ad Revenue Declined for the First Time?
YouTube ad revenue dipped 2% year over year $7.07 billion.
Netflix to Enter Ad Space in T-Minus Two Weeks
It’s been years in the making – commercials are headed to Netflix for a cheaper ad-supported plan. On November 3rd, Netflix will kick off its Netflix Basic with Ads. What’s the price for streamers? Netflix Ad-Supported Plan: The price for this cheaper plan is $6.99 per month (available in twelve countries). Netflix Chief Operating Officer, […]
Is a Slow Amazon Prime Day 2.0 a Warning Signal for the Holiday Season?
We’re in the final hours of the second Amazon Prime Day event of 2022 and the numbers aren’t as strong as the July event.
Copywriting for Social Media: 5 Tips to Instantly Increase Engagement
In a world where companies are fighting for each other’s attention on the internet, it can be hard to find a way for your message to break through. While strong visuals and appealing videos are key, another less flashy but equally important aspect in creating strong social media content is copywriting. Getting your brand’s entire […]
Picking Up the Crumbs: Understanding Cookiepocalypse and The Future of Targeting
You may have heard recent rumblings about cookies and wondered: what is going on?
5 Steps To Enter The Digital Marketing Field (Without A Marketing Degree)
There are a lot of misconceptions that to enter the digital marketing field you must have a marketing degree. It’s simply false.
The Game Changer: Loyalty Benefits on Google Shopping
Experts Tell All: TikTok’s New Attribution Model
Last week, TikTok introduced TikTok Attribution Manager. This effectively gives marketers the ability to choose a time period to measure campaign success. The Attribution Manager will be accessible for advertisers who run web campaigns using the TikTok Pixel or Events API. Our Social advertising team shared what the update entails and how it could impact […]