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download increase
Get a jump on the competition by being among the first-to-market with Search Ads in the healthcare category
Drive downloads of their iOS app
Take advantage of the open inventory available at an inexpensive cost per transaction (CPT), before inevitably begin to climb
Increase interest and improve tap through rates (TTR) on telehealth app Search Ads
Taking advantage of the lack of competition in the category of medical apps to boost performance
Breaking out keywords in various categories related to inventory for added volume, using the Search Ads keyword suggestion tool which enabled Chacka to determine popularity indicators and negative keywords to effectively reach more customers
Leveraging audience targeting features including customer type, gender, age and location to more effectively position the telehealth provider Search Ads in relevant search results using hyper-targeted ad copy, promotional offers and more to connect with customers in the right moment to drive app downloads’.
Successfully applying cross-channel insights learned in paid search/Google and social/Facebook to tactics within Apple Search Ads
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