BFCM Creative Strategy: Make Ads That Convert Recap
Better late than never! On October 7, Motion hosted Make Ads That Convert, a free virtual event on creative strategy for Black Friday and Cyber Monday. Four sessions, one theme: BFCM isn’t a creative reset, it’s a creative amplifier. Here’s our TL;DR. Black Friday Has Stretched Daniel Rivera, Sr Director of Growth Creative Strategy at […]
Meet Ivy: StackAdapt’s AI Agent and Why Working Smarter Wins
In digital marketing, time is valuable, efficiency matters, and finding smarter ways to work is always a win. That’s where Ivy, StackAdapt’s AI agent, comes in. Here’s a quick look at what Ivy does and why we think tools like it are worth your attention. Meet Ivy StackAdapt launched Ivy in July 2025 as an […]
Digital Summit Philadelphia Recap
Our Digital Summit Philadelphia takeaways on attribution, Meta creative diversity, social search, community, and landing page testing for brands.
Meta Agency Summit 2026: Welcome to the Orchestration Era
We just wrapped up the Meta Agency Summit 2026 in New York City, and one theme really stuck with us: the orchestration era. The big idea is that the agency role is changing as AI takes on more of the day-to-day work. Here’s a quick look at what resonated. The Orchestration Era Agencies are moving […]
Conversion 2026 Recap: What Had Us Fired Up in Austin
StackAdapt’s Conversion 2026 in Austin did not disappoint. Our team spent May 12 and 13 at ACL Live for StackAdapt’s second annual summit, where the company rolled out new capabilities across creative, intelligence, activation, and measurement. Here’s a quick look at what had us fired up. Command Center + Ivy Studio Both were shown as […]
Key Insights from the Tampa Digital Marketing Summit 2026
The 2026 Tampa Digital Marketing Summit brought together leaders across SEO, AI, content strategy, influencer marketing, and B2B growth. Across two packed days, one message rang loud and clear: AI is accelerating change, but human strategy, creativity, and operational excellence still determine who wins. AI Is Reshaping Marketing, But It’s Not a Silver Bullet Speakers […]
August Insights: Meta Updates, CTV Opportunities, and Google’s Cookie Shift
Welcome to this month’s edition of the Chacka 360° newsletter. We’ve curated some of the latest news and insights from the digital marketing world. From Meta updates to Google’s decision to keep third-party cookies, we’ve got five key highlights to help you stay ahead of the curve. 1. Improved Customization for Meta Campaigns Meta announced […]
Google Unveils New GenAI Tools and Enhanced PMax Reporting
Google has introduced updates to Performance Max (PMax) campaigns, focusing on improving creative performance across platforms. These updates include enhanced asset-level reporting and new AI-driven tools, designed to offer more detailed insights and greater efficiency in managing campaigns. Maximize PMax Asset Performance Google’s updated PMax reporting now includes: AI-Powered Image Editing Google’s new AI-powered image […]
Third-Party Cookies Are Here to Stay: Google’s Big Decision Explained
Google’s decision to keep third-party cookies in Chrome while investing in Privacy Sandbox technologies has sparked big discussions in the digital community over the last few days. Let’s take a look at a quick breakdown of what the most recent change is, the new approach, and how it impacts us and our clients. Why the […]