Is there a Deeper Meaning Behind TikTok’s 10-Minute Video Update?

Big changes are coming to TikTok! The company is increasing the max length of videos to 10 minutes. Until now, the max video length sat at three minutes which means it’s now tripling in length. It’s quite a jump considering that the last update was in July of 2021 when TikTok increased the max video […]

3 Easy Ways to Create a Data-Driven Culture

Data is the foundation to making successful decision-making and optimizations for your advertising efforts. Creating a data-driven culture is crucial if you want success for your business in 2022 and beyond. Marketers and advertisers should strongly consider the following three areas to create a data-driven culture if they want to come out on top. The […]

Pinterest Presents Recap: New Shopping Features & Ads

At the Pinterest Presents 2022 Summit on Thursday, the company shared its vision for the year ahead. What were the key takeaways during the event? Pinterest’s vision for building a new type of social platform, personalized shopping suggestions just for you, and in-app shopping. The “New” ROI (Return on Inspiration) Country Manager for the UK and Ireland […]

Google’s Surprising Q4 Earnings Report

Last week, Google’s parent company Alphabet shared some surprising news – big gains in fourth-quarter results. The company shared that it was due to strength in advertiser spend and strong consumer online activity and substantial ongoing revenue growth from Google Cloud. But what stood out? The search ad revenue gains. Taking a Look at the […]

Chacka Marketing has been named a 2022 Google Premier Partner

Digital marketing agency, Chacka Marketing, has achieved 2022 Premier Partner status in the Google Partners program. Chacka Marketing’s team of experts provides full digital support for paid search, social advertising and programmatic for client’s who are looking to grow their business. Explore the full range of offerings on their website. As the Google Partner Program has grown, this recognition […]

B2B Marketing Tips for a Bright Holiday Season

Many marketers may think that business-to-consumer (B2C) companies own the holiday marketing space and it’s just not a good fit for business-to-business (B2B). While there may be a slowdown in the B2B marketing world, that doesn’t mean it comes to a complete halt. Many effective holiday marketing strategies exist to help B2B marketers succeed. Smart […]

Is Facebook Changing its Name?

Update as of 10/28/21: Facebook has announced the company will now be called ‘Meta.’ This was shared by CEO Mark Zuckerberg at the annual Connect conference. The statement posted through their news page said “corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter […]

Lessons Learned from the Facebook Outage

On Monday, Facebook’s entire family of apps and products (including Facebook, Instagram, WhatsApp & Oculus) were down for about six hours.  This impact wasn’t just felt by users wanting to get the latest updates from their friends – it affected advertisers on a global scale. It halted major ad campaigns and impacted the stock market […]

Google & Facebook’s Plans to Restrict Ads Targeting Minors

In a few months, Google and Facebook are changing their policies on how they choose to target and product experiences for children. So, what exactly is changing? Learn what both companies plan to do as increased privacy concerns for minors have been a hot topic over the last year. Google This week, Google shared their […]