August Insights: Meta Updates, CTV Opportunities, and Google’s Cookie Shift
Welcome to this month’s edition of the Chacka 360° newsletter. We’ve curated some of the latest news and insights from the digital marketing world. From Meta updates to Google’s decision to keep third-party cookies, we’ve got five key highlights to help you stay ahead of the curve. 1. Improved Customization for Meta Campaigns Meta announced […]
Google Unveils New GenAI Tools and Enhanced PMax Reporting
Google has introduced updates to Performance Max (PMax) campaigns, focusing on improving creative performance across platforms. These updates include enhanced asset-level reporting and new AI-driven tools, designed to offer more detailed insights and greater efficiency in managing campaigns. Maximize PMax Asset Performance Google’s updated PMax reporting now includes: AI-Powered Image Editing Google’s new AI-powered image […]
Third-Party Cookies Are Here to Stay: Google’s Big Decision Explained
Google’s decision to keep third-party cookies in Chrome while investing in Privacy Sandbox technologies has sparked big discussions in the digital community over the last few days. Let’s take a look at a quick breakdown of what the most recent change is, the new approach, and how it impacts us and our clients. Why the […]
Discover Google’s New Era of Search Ads Query Matching and Brand Controls
Developments in AI are changing how we approach search queries with Google Search. This week, Google announced four significant updates to its Ads platform, specifically designed to enhance query matching and brand controls for advertisers. These AI-driven changes are set to improve ad performance and provide advertisers with greater control over their brand-related traffic. The […]
GA4 Attribution Model Update: What You Need to Know in 1 Minute
Recently, Google announced big changes to its attribution models in Google Analytics 4 (GA4). This update specifically targets the accuracy of conversion credit for paid search campaigns, addressing longstanding misattribution issues. In this article, we will review the update, how it will impact on your account, and how Chacka will monitor the changes. What is […]
Must-Know AI Advancements from Google Marketing Live 2024
Miss Google Marketing Live 2024? We got you covered! This year’s event was packed with groundbreaking announcements and insights designed to propel your advertising strategies forward. As we explore the key takeaways from this event, you’ll discover how to leverage Google’s latest innovations to stay ahead of the competition. From harnessing the power of AI […]
Accelerate Your Success: The Secrets of Performance Max Campaigns Revealed
Discovering growth opportunities through AI-driven optimization is key if you want success in 2024 & beyond. If you’re seeking solutions, Performance Max (PMax) campaigns might be just what you need. By using machine learning and Smart Bidding, PMax transforms campaign management from manual adjustments to real-time, data-driven optimization. This article will review PMax’s functionality, the […]
How to Prepare for a Potential 25% Dip in Search Engine Traffic by 2026
Gartner’s latest report may not have crossed your radar just yet, but you should know what they are predicting and how it could impact the digital industry, particularly search. Predictions from the Report The research firm, Gartner is predicting a shift in search engines. By 2026, traditional search engine traffic is forecasted to decline by 25%. The […]
How Walmart’s Vizio Buyout Could Reshape the Marketing Landscape
Recently, Walmart acquired Vizio for $2.3 billion – which has sent ripples through both the retail and digital marketing worlds. While some may see this as merely a purchase from a TV manufacturer, the reality runs much deeper. 5 Ways this Could Reshape the Landscape We believe Walmart’s interest lies in leveraging Vizio’s SmartCast Operating […]
