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Check out our latest blog

Check out our latest Blog

How to Prepare for a Potential 25% Dip in Search Engine Traffic by 2026

Gartner’s latest report may not have crossed your radar just yet, but you should know what they are predicting and how it could impact the digital industry, particularly search.   Predictions from the Report   The research firm, Gartner is predicting a shift in search engines. By 2026, traditional search engine traffic is forecasted to decline by 25%.  The […]

How Walmart’s Vizio Buyout Could Reshape the Marketing Landscape

Recently, Walmart acquired Vizio for $2.3 billion – which has sent ripples through both the retail and digital marketing worlds. While some may see this as merely a purchase from a TV manufacturer, the reality runs much deeper.   5 Ways this Could Reshape the Landscape  We believe Walmart’s interest lies in leveraging Vizio’s SmartCast Operating […]

The Depreciation of Third-Party Cookies in 2024: What Advertisers Need to Know

In the world of digital marketing, cookies have been the “‘sweet treats”‘ that fuel personalized online experiences. But, a massive shift is underway, and the impending phasing out of third-party cookies, a.k.a.: “Cookiepocalypse,” is set to reshape how advertisers approach user data. In this blog, explore the world of cookies, the distinctions between first and […]

Chacka 360°: December Edition

As we wrap up the year, our latest edition of the Chacka 360° Newsletter brings you our top #MarketerMonday trends to watch. Review our quick recap of Google’s Year in Search, YouTube’s dominance among teens, and Google’s expansion in Video Reach Campaigns and more. 1. Google’s Year in Search 2023 Google released their Year in […]

Chacka’s Forecast for 2024: A Glimpse into the Future of Digital Marketing

As we look ahead to 2024, we asked Chacka’s directors provide their insights into the future of digital marketing. From tackling measurement challenges and data privacy issues to navigating economic shifts and embracing revolutionary tech trends, their predictions offer a unique perspective on what lies ahead. These predictions serve as a guide for advertisers aiming […]

Chacka 360°: November Edition

Welcome to the Chacka 360° November 2023 edition. Discover the highlights of the record-breaking 2024 Black Friday weekend, with shoppers making waves in-store and online. Uncover key insights into Google’s upcoming policy changes affecting consumer finance ads, Microsoft Advertising’s new partnership with Baidu Global Keyboard, and the controversy surrounding Google’s ad placements. Find out all […]