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A market leader for security awareness computer-based training desired to reach more organizations looking for ways to conquer scams and tasked Chacka to help.
Chacka was challenged to increase share of voice in paid search while not increasing client costs.
To find this efficiency, our team performed an extensive Quality Score improvement exercise by tackling ad copy, landing page experience, site links, and keyword management.
in Quality Score
increase in clickthrough rate (CTR)
decrease in cost-per-click (CPC)
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