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Check out our latest blog

Check out our latest Blog

Share of Voice Case Study

KnowBe4 Sees 493% Lift in CTR With Intent-Driven Quality Score Optimization Strategy

How We Did It


A market leader for security awareness computer-based training desired to reach more organizations looking for ways to conquer scams and tasked Chacka to help.


Chacka was challenged to increase share of voice in paid search while not increasing client costs.

Chacka's Solution

To find this efficiency, our team performed an extensive Quality Score improvement exercise by tackling ad copy, landing page experience, site links, and keyword management.

The Results

2-Point Increase

in Quality Score


increase in clickthrough rate (CTR)


decrease in cost-per-click (CPC)

What Our Client Said

“At KnowBe4, we’re eager to test the smartest solutions to help organizations navigate the complex world of security awareness training. Chacka Marketing proposed a deliberate, well-devised plan to help increase our brand awareness. We look forward to continued achievement with the Chacka team.”

Stu Sjouwerman


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