Third-Party Cookies Are Here to Stay: Google’s Big Decision Explained
Google’s decision to keep third-party cookies in Chrome while investing in Privacy Sandbox technologies has sparked big discussions in the digital community over the last few days. Let’s take a look at a quick breakdown of what the most recent change is, the new approach, and how it impacts us and our clients. Why the […]
Discover Google’s New Era of Search Ads Query Matching and Brand Controls
Developments in AI are changing how we approach search queries with Google Search. This week, Google announced four significant updates to its Ads platform, specifically designed to enhance query matching and brand controls for advertisers. These AI-driven changes are set to improve ad performance and provide advertisers with greater control over their brand-related traffic. The […]
Must-Know AI Advancements from Google Marketing Live 2024
Miss Google Marketing Live 2024? We got you covered! This year’s event was packed with groundbreaking announcements and insights designed to propel your advertising strategies forward. As we explore the key takeaways from this event, you’ll discover how to leverage Google’s latest innovations to stay ahead of the competition. From harnessing the power of AI […]
Accelerate Your Success: The Secrets of Performance Max Campaigns Revealed
Discovering growth opportunities through AI-driven optimization is key if you want success in 2024 & beyond. If you’re seeking solutions, Performance Max (PMax) campaigns might be just what you need. By using machine learning and Smart Bidding, PMax transforms campaign management from manual adjustments to real-time, data-driven optimization. This article will review PMax’s functionality, the […]
ASC+ Beta Impact: Chacka’s Strategy Powers Harvard Business Review’s Subscription Growth
ASC+ Beta Impact: Chacka’s Strategy Powers Harvard Business Review’s Subscription Growth (even after 7 consecutive years of growth) How We Did It Background Harvard Business Review (HBR), a leading education sector subscription-based platform, has achieved seven years of consecutive growth through its strategic partnership with Chacka. Challenge The main challenge HBR faced was the need […]
How to Prepare for a Potential 25% Dip in Search Engine Traffic by 2026
Gartner’s latest report may not have crossed your radar just yet, but you should know what they are predicting and how it could impact the digital industry, particularly search. Predictions from the Report The research firm, Gartner is predicting a shift in search engines. By 2026, traditional search engine traffic is forecasted to decline by 25%. The […]
How Walmart’s Vizio Buyout Could Reshape the Marketing Landscape
Recently, Walmart acquired Vizio for $2.3 billion – which has sent ripples through both the retail and digital marketing worlds. While some may see this as merely a purchase from a TV manufacturer, the reality runs much deeper. 5 Ways this Could Reshape the Landscape We believe Walmart’s interest lies in leveraging Vizio’s SmartCast Operating […]
B2B: Disrupting Seasonality in a Competitive Landscape
B2B Case Study Disrupting Seasonality in a Competitive Landscape How We Did It Background A leading B2B advertiser wanted to increase the number of purchases during the slowest time of the year. Challenge They wanted to maintain their current acquisition cost to offset seasonal demand for their product. Chacka’s Solution Our strategy was to increase […]
Elevating Success: Chacka Marketing’s 2023 Partner Designations
At Chacka Marketing, we are thrilled to announce that in 2023, we have once again achieved the prestigious status of being a Meta Business Partner and Google Premier Partner. These remarkable milestones solidify our position as one of the leading marketing agencies on a global scale. As a Meta Business Partner and Google Premier Partner, […]
