Triple Threat: Amazon’s 3 New Sponsored Brands Updates
Amazon Advertising announced three new improvements to Sponsored Brands that will help businesses reach more shoppers. Below is a recap of the original blog post. 1.) Broad Match Feature Update Availability of negative keyword targeting in campaign manager & campaign builder. This includes exact, phrase and broad match types. Broad match to include: plurals, synonyms […]
Instagram Brings Ads to Explore
Instagram will be rolling out ads within the Explore Feed. Instagram states that over 50% of accounts on the platform use Explore each month. This makes it prime real estate to get your photos and videos in front of users in the discovery phase who are not familiar or even seeking out your brand. The […]
Evolving The Cross Channel Strategy
