Do Super Bowl Ads Sell More Than Products?
The big game is this weekend! That’s right, Super Bowl LV (held in Tampa Bay, Florida) is in Chacka’s hometown this year. Our very own Tampa Bay Buccaneers are fighting for the trophy. Many of us look forward to not just the game, but the often clever and amusing ads. We’re all excited about the Super Bowl, but this year […]
Gmail Ads to Fall Under Discovery Ad Campaigns
Gmail ads will sunset as a standalone campaign as of July. Instead, Gmail ad targeting will only be available via Discovery campaigns. What are Gmail ads? Gmail ads appear at the top of the inbox tabs, some of which are expandable. Upon clicking on the ad, it will open a larger, email-sized ad with pictures […]
Five Simple Advertising Resolutions Your Business Should Make in 2021
New Year’s resolutions are something individuals take upon themselves to accomplish year in and out. As we strive to do better in our personal lives, businesses should also be looking ahead and making improvements. Are you short on easily achievable declarations? We’ve got you covered with our five simple resolutions that your business should make […]
2020: Chacka’s Year in Review
If you had a crystal ball and predicted what 2020 would had been like at this time last year, you couldn’t possibly imagine what was to happen. The world (and businesses) had to adjust to the new normal. Working from home and relying on technology to succeed became an even larger part of the daily […]
Improving Share of Voice While Not Increasing Costs
Share of Voice Case Study KnowBe4 Sees 493% Lift in CTR With Intent-Driven Quality Score Optimization Strategy How We Did It Background A market leader for security awareness computer-based training desired to reach more organizations looking for ways to conquer scams and tasked Chacka to help. Background & Challenge Chacka was challenged to increase share […]
What Should Digital Marketers & Advertisers Expect in 2021?
This year has forced many marketers and advertisers alike to shift their strategy and to embark on new territory like never before. The pandemic forced many to start thinking outside the box on how to drive consumers to take action. But with such an unpredictable year, what will the future of 2021 hold? We asked […]
Reimagining the Future of Black Friday & Cyber Monday
This year, the pandemic forced many retailers to shift their Black Friday and Cyber Monday sales promotions from in-person to online. ‘Sale periods’ have stretched from single days (Cyber Monday, Black Friday) to weeks or months ahead of time (Black Friday Days or Cyber Week). But with access to products and deals all the time […]
Is it a Smart Idea to Use Broad Match with Smart Bidding?
Earlier this week, Google released a blog that highlighted how advertisers can grow their business by implementing broad match keywords in conjunction with their Smart Campaigns. The article pointed to how, in tandem, you can reach more relevant queries you may not have thought of before. Their new approach is to identify existing keywords that […]
Chacka Marketing Named as one of the 100 Best and Brightest Companies to Work For in the Nation for Fifth Consecutive Year
Chacka Marketing was named for the fifth consecutive year as one of the 100 Best & Bright Companies to Work For in the Nation for the Fall 2020 program. Each year, The National Association for Business Resources releases their list ranking the best companies to work for in the U.S. The 2020 Fall National winning […]