An Ad Agency Exec’s Counterargument to The Social Dilemma: Here’s What Netflix Failed to Mention
If you’ve been on Netflix in the last month, chances are you’ve seen The Social Dilemma documentary trending on the ten most popular TV shows and movies section. The controversial movie has pulled back the curtain behind some of the largest social platforms and the problems they created. Former experts and creators of popular apps […]
Election Day Trends
Election Day has arrived. The stakes are high this year with a country in the middle of a pandemic. So, what is on the minds of American’s over the last year, days and today? Here is a look at just a few of the US Elections Google search trends. While looking at these trends on […]
What You Missed at the Big Tech Senate Hearing
The CEOS of Facebook, Twitter, and Google were put in the hot seat on Wednesday during the Senate tech hearings. If you haven’t been following the news, here’s a breakdown of what is going on and how the hearings went. Why was there a Senate Hearing? The Senate Commerce Committee hearing was to deliberate the […]
Q&A: 2020 Black Friday Predictions
We’re less than a month away from the biggest shopping days of the year – Black Friday & Cyber Monday weekend. Due to the pandemic, we have already seen online, and in-person shopping habits shift dramatically. We recently held a quick Q&A with a few of our directors and managers to inquire what the shopping […]
Why Your Business Needs to Test Shopping on Instagram Reels
Recently, Instagram shared a global expansion of IGTV and will begin testing shopping on Reels. What are the two advantages for advertisers? The key lies in monetizing your user base and reaching new audiences. Here is what you need to know: Monetize Your User Base With the announcement of adding shopping to IGTV, it will […]
How to Win at Paid Search in 2021 & Beyond
Paid search operated under a simple model for many years. However, times are a-changing’ and brands should understand the driving forces behind the shift and what the landscape looks like now. So, how do you win at paid search in 2021 and beyond? Learn these concepts and you will be sure to find success. The […]
10 Facts to Celebrate 10 Years of Instagram
Instagram is officially ten years old today! In 2010, the creator launched the app because of his love of photography. To mark the anniversary, we’ve compiled a few fun facts about the popular app. Instagram offered its first ads in November of 2013 33% of the most viewed Stories are from businesses 75.3% of the […]
Say Goodbye to Facebook’s 28-Day Attribution Window
Facebook has revealed that for some advertisers, they will be removing the 28-day attribution window option very soon. It is not unlike Facebook to throw an unexpected curveball in the retail Q4 period. Chacka is prepared to set advertisers up for success so we can best understand the impact on programs and provide any resources […]
Amazon Prime Day Predictions
Prime Day is soon approaching! The annual Amazon shopping day(s) are filled with colossal deals on electronics, home goods, clothing, and more. But this year, it may look a little different due to the COVID-19 pandemic, but how so? Learn all the details and predictions about one of the biggest e-commerce days of the year. […]