Recently, Instagram shared a global expansion of IGTV and will begin testing shopping on Reels. What are the two advantages for advertisers? The key lies in monetizing your user base and reaching new audiences. Here is what you need to know:
Monetize Your User Base
With the announcement of adding shopping to IGTV, it will be a great way for advertisers to enhance what is more of a branding experience with a direct response component. Customers can view your products and make purchases via the app checkout or visit the seller’s website.
As the company (Facebook/Instagram) expands its breadth of products and ad spaces, this gives advertisers more ways to reach their audience and drive engagement, be it driving conversion or simply a branding effort.
– Shane Ragiel, Senior Director of Strategy, Chacka Marketing
Reach New Audiences
Instagram will begin testing shopping with the TikTok rival, Reels. Reels are a 15-second video format that gives users the power to edit multiple clips, add audio effects and stickers. The expectation would be that advertisers will be able to reach new audiences. Short-form video content on TikTok has proven itself to be a tremendous channel to reach a younger, harder-to-reach audience.
Since the pandemic, we have even seen the adoption of TikTok amongst those over 25 too. It is now on Facebook & Instagram to get a greater adoption of IGTV and Reels because it will be their gateway to social eCommerce success.
Final Thoughts
While Instagram did not officially announce when Shopping is headed to Reels, we can assume it will be by the end of the year. Shopping is only becoming an increasingly larger part of the Instagram platform and if your brand is looking to grow, it’s time to adopt these eCommerce opportunities. If you are looking for help with your social marketing efforts or testing Reels ads for Instagram, we’d love to help! Fill out the form below and we’ll be in touch shortly.
