YouTube Is Rolling Out New Metrics – Here’s Why
Frequency reporting for YouTube campaigns and ads is about to become easier. Yesterday, Google introduced three new metrics: frequency distribution, weekly average frequency, and monthly average frequency. Why is this update of particular interest? First, frequency is an important piece of the larger advertising picture. It helps you choose how often people are seeing your […]
Facebook Killing Its Less Than 20% Text Rule for Ads
Facebook is making a major update. According to reports, Facebook is removing restrictions for its text rules in ads. What is Changing? Facebook is removing limitations that require no more than 20% text in the main image of ads. The company stated, “we will no longer penalize ads with higher amounts of image text in […]
Generate Leads Directly from Your Ads
Recently, Google Ads announced a new feature that will make it easier to get leads from a variety of Google properties. Here’s a quick recap of what they are and how you can leverage these new features to find leads. Expansion of Lead Extensions Google research from March showed that one in three shoppers would […]
The Latest on TikTok: Sunday’s Sale Deadline & How to Advertise Effectively
Microsoft’s bid for TikTok fell through and reports suggest Oracle will be the U.S. tech partner. But will the deal happen before this Sunday’s deadline? After a deal fell through with Microsoft, TikTok appears to be partnering with tech partner, Oracle. This Sunday, September 20th marks the looming sale deadline that the U.S. government imposed. […]
Tips and Tricks for Paid Social
Simply adopting a one size fits all approach to targeting for your social advertising efforts is not enough anymore. These days, if you want your message to reach new customers, you need to understand who your target customer is and how to reach them effectively in their moment of need. How do you get the […]
New Fees for Ads Served in Some European & Asian Countries
If your business is advertising internationally you should be aware of upcoming changes to your Google Ads invoice statements and prepare your budgets accordingly. Beginning November 1, 2020, Google Ads will start charging fees for ads in Austria, United Kingdom and Turkey. Here’s the breakdown of how the fees will appear for ads running in […]
Easy Tips for a Successful Holiday Marketing Season
While we are still in the summer months, it is always good to look ahead and begin planning for the holidays. Learn easy tips for a successful holiday season.
Chacka Chat Episode 2: How to Get the Best Bang for your Buck, Digitally
Digital Inventory is way up as people are spending more time at home and on their devices. Our CEO & Founder, Janel Laravie, and Sr. Digital Strategist, Shane Ragiel, chat about why now is the most efficient time to get your brand out there in our latest episode of Chacka Chat.
Chacka Chat Episode 1: The State of Marketing & Business During COVID-19
Chacka Marketing CEO, Janel Laravie, & Sr. Director of Strategy, Shane Ragiel talk about the changes they have seen with our marketing clients during this pandemic.