Facebook is making a major update. According to reports, Facebook is removing restrictions for its text rules in ads.
What is Changing?
Facebook is removing limitations that require no more than 20% text in the main image of ads. The company stated, “we will no longer penalize ads with higher amounts of image text in auctions and delivery.”
Notices being sent to advertisers outline that as of September 7th, Facebook has been in a gradual process of removing external material and sources that they enforce the high levels of text in images. It further explains that the content of text still needs to comply with Facebook ad policies and while you can use text, they still suggest that ads with less than 20% text perform better.
Impacts for Advertisers
Previously, ads were screened to ensure they met the guidelines for text overlay – even going as far as providing a text overlay tool to check if your ads met their text restrictions. Because of the constraints being lifted, this should give advertisers a moment to breathe a ‘sigh of relief.’ Reformatting ads won’t be as big of a struggle considering this new rule, especially as we transition into one of the busiest times of the year.
This is a positive change because it allows brands to use copy and design for brand identity. Brands should be aware that over 98% of active users access Facebook via mobile devices and they should avoid having too much copy in their images.”
– Thalia Chance-Chin, Social & Display Lead at Chacka Marketing
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