FREE Resources to Take Your Business Further
It seems like nothing is actually free anymore. However, I promise what I am about to tell you about are some completely free resources, that every marketer should keep bookmarked. More than ever it is important to see stay ahead of trends, react to changes in the market, and keep continuously testing your hypotheses (flashback to high school chemistry anyone).
Pivoting Your Digital Marketing Strategy To Adapt To Economic Change
Amidst all the change happening around us with the COVID-19 pandemic, the digital climate is changing drastically by the day. Companies across the globe have found themselves in uncharted territory as their revenue intake is no longer defined by seasonality and “business as usual” standards. Adapting to our new environment is now a must-have and in order to achieve ideal results, a strategic thought out plan must be implemented. Reaching people digitally is now more important now than ever before.
How to Respond to Coronavirus with Digital Advertising
For one particular partner, that promotes news, current events and business publications, the standard objective was to promote subscriptions to their content. Our teams collaborated and decided we must change gears on our short-term objectives keeping COVID-19 in mind. We altered our approach and began to run more branded content to build awareness to business professionals working in these conditions. Although maintaining business objectives is important, as a provider of knowledge, our partner also has a social responsibility to help people with content that will help them adjust to this new lifestyle. We will revisit the subscriptions initiative when the heat of the Coronavirus is over, but for the time being, we will focus on other tactics to drive users to meaningful, helpful content.
Chacka Increases Brick And Mortar’s Site Traffic By 349% Utilizing Waze Local Ads
Chacka Increases Brick And Mortar’s Site Traffic By 349% Utilizing Waze Local Ads Background Chacka Marketing and a local brick and mortar business teamed up to deploy an innovative strategy designed to emphasize their business identity and produce a high-quality customer journey. This business connects individuals and families to a wide range of service offerings […]
Hot, New & Price Drop Annotations Now Showing on Google Shopping Ads
There’s something “new” and “hot” in the world of Google Shopping – Annotations. In this post, we’ll be diving more into these new annotations, showing what they look can look like in the search results, what triggers them to serve and what impact you can expect on performance.
The State of Super Bowl Advertising 2020
The Super Bowl is a major day in sports and TV viewership in the United States with approximately 99 million (Nielsen, 2020) people tuning in to the 2020 spectacle. As streaming is becoming more prominent & the continued decline in viewership of the Super Bowl over the years, some may ask the question “Do Super Bowl ads still matter?”
Amwell Partners with Chacka Marketing and Kenshoo to Drive Mobile App Activity & Increase Clinical Visits by 667%
Amwell Partners with Chacka Marketing and Kenshoo to Drive Mobile App Activity & Increase Clinical Visits by 667% BACKGROUND Amwell, the consumer brand of American Well, focuses on improving consumer access to more affordable and transparent healthcare using mobile and web technology. It offers a HIPPA-compliant technology platform and access to board-certified clinicians for health […]
Chacka & The Search Monitor remove competitors from Avery’s branded searches, resulting in lowered CPCs, increased clicks, and a 51% drop in brand campaign costs to be reinvested.
Chacka & The Search Monitor remove competitors from Avery’s branded searches, resulting in lowered CPCs, increased clicks, and a 51% drop in brand campaign costs to be reinvested. BACKGROUND Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through […]
Defenders Inc. Partners with Chacka Marketing to Transition SEM Program In-House
Defenders Inc. Partners with Chacka Marketing to Transition SEM Program In-House Originally tasked with relaunching Defenders, Inc.’s paid search programs, Chacka Marketing has since helped develop the advertiser’s expertise to bring management in-house. BACKGROUND Defenders Inc. is one of the largest home security companies in North America, professionally installing security and monitoring systems in homes […]