As we wrap up the year, our latest edition of the Chacka 360° Newsletter brings you our top #MarketerMonday trends to watch. Review our quick recap of Google’s Year in Search, YouTube’s dominance among teens, and Google’s expansion in Video Reach Campaigns and more.
1. Google’s Year in Search 2023
Google released their Year in Search 2023 – check out what was trending this year, globally. Google reported, “Movie and TV shows captivated audiences this year, with “Barbie” and “The Last of Us” becoming the top trending movie and TV show, globally.”
2. YouTube Retains Crown
Trends show that YouTube remains ‘King’ among teens which makes it the widely used platform, followed by TikTok & Snapchat. View what else U.S. teens had to say in the Pew Research Center survey.
3. Google Expands Video Reach Campaigns with New Formats
Google has added more formats for Video Reach Campaigns (VRC) which include: in-feed and shorts ads. Additionally, you can now use two options to reach your target audience:
- Efficient Reach: find more users at cost-effectively by using bumper ads, skippable in-stream ads, or a combination of both in a single campaign.
- Target Frequency: convey your complete message to users through non-skippable in-stream ads, skippable in-stream ads, and bumper ads.
4. Microsoft Redefines CTV Advertising Landscape
Microsoft Advertising shared data on the growing trend of Connected TV (CTV) consumption, particularly with a whopping 90% of Gen Z using dual screens in the US.
Have any thoughts on the latest digital trends? We’d love to hear in the comments below.
