156% YoY Revenue Growth for Avery Fueled by the Early Adoption of Amazon Marketing Services & Kenshoo E-Commerce

156% YoY Revenue Growth for Avery Fueled by the Early Adoption of Amazon Marketing Services & Kenshoo E-Commerce

BACKGROUND

Avery,​ ​a​ ​brand​ ​synonymous​ ​with​ ​high​ ​quality​ ​and​ ​affordable​ ​labels,​ ​helps​ ​customers​ ​easily​ ​get​ ​things ​done through​ ​their​ ​online​ ​templates,​ ​custom​ ​printing​ ​and​ ​packaged​ ​products.​ ​From​ ​holidays seasonal celebrations​ ​and​ ​industrial​ ​applications,​ ​they​ ​lead​ ​the​ ​market​ ​in​ ​customized​ ​projects​ ​and​ ​orders. Avery​ ​partnered​ ​with​ ​Chacka​ ​Marketing​ ​to​ ​drive​ ​awareness​ ​and​ ​promote​ ​their​ ​products​ ​and​ ​services​ ​across multiple​ ​digital​ ​channels.​ ​Additionally,​ ​Chacka​ ​Marketing​ ​began​ ​working​ ​with​ ​Avery’s​ ​in-house​ ​team​ ​to​ ​help  scale​ ​their​ ​new​ ​e-commerce​ ​program​ ​on​ ​Amazon​ ​Marketing​ ​Services​ ​(AMS).    

CHALLENGE

Avery​ ​was​ ​seeing​ ​positive​ ​returns​ ​through​ ​their​ ​Amazon​ ​Marketing​ ​Services​ ​program,​ ​however,​ ​there​ ​were some​ ​challenges​ ​within​ ​AMS​ ​that​ ​slowed​ ​overall​ ​growth.​ ​Those​ ​challenges​ ​included​ ​sortable​ ​date​ ​ranges, cross-campaign​ ​bid​ ​optimizations,​ ​bulk​ ​keyword​ ​and​ ​campaign​ ​creation,​ ​dimension​ ​tagging,​ ​scheduled reporting,​ ​alerts​ ​and​ ​cross-campaign​ ​reporting.     

Addressing​ ​some​ ​of​ ​these​ ​challenges​ ​was​ ​possible​ ​but​ ​very​ ​time​ ​consuming. In​ ​some​ ​cases,​ ​like​ ​clearer  dimensions​ ​or​ ​automated​ ​operations​ ​it​ ​was​ ​downright​ ​impossible.​ ​They​ ​enlisted​ ​Chacka Marketing,​ ​to​ ​find​ ​a​ ​third-party​ ​solution​ ​that​ ​would​ ​streamline​ ​AMS​ ​management,​ ​provide​ ​easy-to-use reporting,​ ​and​ ​free​ ​up​ ​resources​ ​to​ ​be​ ​redirected​ ​to​ ​growing​ ​the​ ​program​ ​as​ ​a​ ​whole. 

SOLUTION

Chacka​ ​Marketing​ ​collaborated​ ​with​ ​Kenshoo​ ​as​ ​design​ ​partners​ ​for​ ​the​ ​E-Commerce​ ​platform​ ​that​ ​could tackle​ ​Avery’s​ ​Amazon​ ​program.​ ​​ Kenshoo​ ​E-Commerce​ ​was​ ​smartly​ ​designed​ ​to​ ​showcase​ ​product​ ​data​ ​in near​ ​real-time​ ​for​ ​Chacka,​ ​and​ ​allow​ ​the​ ​team​ ​to​ ​utilize​ ​features​ ​that​ ​made​ ​it​ ​possible​ ​to​ ​scale​ ​Avery’s​ ​large Amazon​ ​campaigns.    

With​ ​Kenshoo​ ​E-Commerce,​ ​Chacka​ ​was​ ​able​ ​to​ ​create​ ​campaigns,​ ​ad​ ​groups,​ ​ads,​ ​keywords​ ​and​ ​negative keywords​ ​in​ ​bulk​ ​-​ ​allowing​ ​for​ ​scale​ ​and​ ​time​ ​savings!​ ​​The​ ​team​ ​could​ ​also​ ​sort​ ​data​ ​for​ ​any​ ​available​ ​date  range,​ ​set​ ​budget​ ​pacing​ ​for​ ​a​ ​single​ ​or​ ​group​ ​of​ ​campaigns,​ ​​automate​ ​scheduled​ ​reports,​ ​and​ ​utilize Kenshoo’s​ ​dimensions​ ​for​ ​additional​ ​insights​.​ ​​ ​Additionally,​ ​these​ ​reporting​ ​improvements​ ​allowed​ ​for​ ​the creation​ ​of​ ​scheduled​ ​alerts,​ ​which​ ​showed​ ​when​ ​any​ ​product​ ​was​ ​not​ ​serving.​ This​ ​information​ ​let​ ​Avery and​ ​Chacka​ ​work​ ​together​ ​to​ ​take​ ​action​ ​on​ ​these​ ​newfound​ ​problem​ ​products. 

RESULTS

Leveraging​ ​Kenshoo​ ​E-Commerce​ ​allowed​ ​Chacka​ ​to​ ​deliver​ ​outstanding​ ​results​ ​for​ ​Avery.​ ​Chacka ​was​ ​no​ ​longer​ ​simply​ ​serving​ ​the​ ​demands​ ​of​ ​this​ ​critical  channel,​ ​but​ ​extending​ ​their​ ​reach​ ​and​ ​building​ ​more​ ​awareness​ ​and​ ​offering​ ​Avery​ ​products​ ​in​ ​a​ ​scalable way.    

Not​ ​only​ ​did​ ​Chacka​ ​meet​ ​Avery’s​ ​2017​ ​goals,​ ​they​ ​blew​ ​them​ ​out​ ​of​ ​the​ ​water.​ ​​ Chacka​ ​reduced​ ​daily​ ​bid  management​ ​by​ ​​five​ ​hours​ ​a​ ​week​​ ​to​ ​reinvest​ ​back​ ​into​ ​other​ ​daily​ ​optimizations​ ​and​ strategic development.​ ​​Revenue​ ​improved​ ​156%​ ​YoY,​​ ​while​ ​slightly​ ​improving​ ​ROAS.​ ​Avery​ ​continues​ ​to​ ​engage customers​ ​at​ ​the​ ​critical​ ​point​ ​of​ ​the​ ​shopping​ ​journey​ ​and​ ​drive​ ​significant​ ​results.