StackAdapt’s Conversion 2026 in Austin did not disappoint. Our team spent May 12 and 13 at ACL Live for StackAdapt’s second annual summit, where the company rolled out new capabilities across creative, intelligence, activation, and measurement. Here’s a quick look at what had us fired up.
Command Center + Ivy Studio
Both were shown as early previews, and both flip the usual workflow. Command Center runs in the background and surfaces insights on pacing, creative performance, and audience engagement, each paired with a recommended action. Ivy Studio turns StackAdapt’s AI assistant into a full-screen workspace where you describe what you want to do and Ivy pulls the data and next steps to plan, execute, and analyze campaigns. The result is opportunities across your accounts that show up before you even think to look.
AI Video Builder
Now in beta, AI Video Builder brings video and CTV creative production right into the platform. It builds video ads from your existing brand assets, from product spotlights pulled straight from a product feed to story-driven spots with scripts, voiceovers, and soundtracks. StackAdapt says it cuts production from weeks to minutes. No excuses for skipping connected TV anymore.
Direct Mail
Yes, really. Programmatic direct mail is now available in StackAdapt for US marketers. High-intent actions like a site visit or ad click can trigger a personalized postcard or letter, and delivery, QR scans, and conversions are tracked right alongside your digital campaigns. The inbox isn’t always digital.
Cross-Channel Attribution
Cross-channel attribution is a self-serve measurement layer that shows how your campaigns perform across your entire channel mix, not just within StackAdapt. It pieces together full conversion paths, like a CTV view that leads to a search click and then a sale, instead of handing all the credit to the last touch. StackAdapt’s own platform data shows why that matters: 41% of conversions happen without a paid click.
ChatGPT Ads
OpenAI named StackAdapt a technology partner for ChatGPT ads. At the time of Conversion, access was invite only, and we got early access. The ads appear below relevant ChatGPT responses, clearly labeled as sponsored, and running them through StackAdapt means they’re measured alongside the rest of your media mix.
The Real Takeaway
Every one of these launches ladders up to StackAdapt’s core theme: proactive marketing. Anticipate. Act. Don’t react. But tools don’t win. Strategy does. The brands that see results will be the ones with a clear plan for how these capabilities fit their goals and channel mix. If you want to talk through what that looks like for you, get started with your audit and let’s d