In digital marketing, time is valuable, efficiency matters, and finding smarter ways to work is always a win. That’s where Ivy, StackAdapt’s AI agent, comes in. Here’s a quick look at what Ivy does and why we think tools like it are worth your attention.
Meet Ivy
StackAdapt launched Ivy in July 2025 as an AI assistant built right into its platform, and you work with it in plain language. Ask for key performance metrics and it surfaces them without any dashboard digging. It also helps refine audience targeting and answers questions about campaign setup and platform navigation along the way. In July 2026, StackAdapt took it further with Ivy Studio, a workspace where AI agents help with planning, forecasting, analysis, optimization, and execution. You define the outcome you want, and Ivy helps uncover the insights and next steps to get there.
More Time for What Matters
Whether you’re looking to streamline workflows, uncover insights, or simplify everyday tasks, AI-powered tools like Ivy can make the workday more productive. That gives us more time to focus on what matters most: strategy, creativity, and driving results for our clients. StackAdapt’s own team leans on it hard, using Ivy for more than 15,000 AI-assisted workflows every week across campaign management, reporting, troubleshooting, and optimization. And yes, we’ve used Ivy ourselves.
The Real Takeaway
The future of digital marketing isn’t just about working harder. It’s about working smarter, embracing innovation, and making technology work for us. Ivy is a great example of that in action. Every hour a tool like this saves goes back into the strategy, creativity, and results our clients count on. If you want to talk through how that could look for your brand, get started with your audit and let’s dig in.