On the Facebook second quarter 2019 conference call, the company reported that mobile ad revenue represented 94% of its advertising revenue during Q2. This was up a whopping 91% during Q2 2018!
Despite the record-breaking $5B FTC fine that was imposed on the company last week, the company still reported 28% year-over-year Q2 growth.
CEO & Founder, Mark Zuckerberg said, “We are investing in building stronger privacy protections for everyone and on delivering new experiences for the people who use our services.”
“Mobile-first video accounted for more than 50% of video revenue,” said COO, Sheryl Sanberg.
How Chacka Can Help
This year, Facebook has made a push to release new ad formats to support the mobile-first experience. This included the new vertical video creative which doubles ad recall compared to traditional horizontal formats – read the blog by Social Media Specialist Jessica Prieto and how your business can leverage this new ad type.
Interested in other mobile ad formats for Facebook or Instagram? Simply fill out our contact form and a member of our team will be in touch shortly.
Sources:
Facebook Reports Second Quarter 2019 Results, s21.q4cdn
Facebook’s Q2 revenue jumps 28% as mobile ads power growth, Mobile Marketer
