Should You Invest in Search Ads for TikTok? Challenges, Best Practices & Recommendations for Navigating the New Shiny Object
Are you considering advertising on TikTok? It can be a great platform to increase your reach, but it’s not without its challenges for advertisers.
Stay Ahead of the Curve: Google’s Latest AI Innovations and What They Mean for Your Marketing Strategy
Soon, Google will be integrating generative artificial intelligence (AI) into its advertising business.
Surprising Results from the IAB’s 2022 Internet Ad Revenue Report
Find out what the Interactive Advertising Bureau (IAB) released in their 2022 Internet Advertising Revenue Report.
The Countdown Begins: 4 Reasons to Make the Move to GA4 Before Time Runs Out
With Google’s Universal Analytics set to retire on July 1, 2023, and its historical data to be purged on January 1, 2024, it’s time to make the switch to GA4. Here are four compelling reasons why you should do it now.
Grab audience interest with product feeds for Google Discovery ads
Looking to capture audiences in the moments when they are ready to make a purchasing decision? Look no further! Last week, Google announced a few new features to help businesses grow demand with Discovery ads. 91% of people have purchased or submitted information based on an ad they saw in their feed after they saw […]
Chacka 360°: Will TikTok Be Banned or Forced to Sell?
It’s been another busy week in the digital industry and we’ve rounded up the top four things you need to know to close out your week. We’re covering everything from the TikTok congressional hearing to the newest Discovery ads update for Google Ads and more. Take a look at the hottest topics and newest product […]
Chacka 360°: Top 5 of the Week
We’ve recapped the hottest topics in tech and the digital marketing world for the week.
What to Love & Not to Love: Bing AI & Edge
Bing will be releasing a new version of their search engine that will be utilizing AI technology and Microsoft will implement AI features into the Edge browser.
Sneak Peek: Google’s ChatGPT response, Bard
Testing, testing…Google has unveiled the experimental/testing phase of its response to OpenAI’s ChatGPT, Bard. What is Bard? Bard is an experimental conversational AI service, powered by Google’s LaMDA (Language Model for Dialogue Applications). This technology was released by Google in 2021 and the company has been working on incorporating it into searched queries to better […]