Is a Slow Amazon Prime Day 2.0 a Warning Signal for the Holiday Season?
We’re in the final hours of the second Amazon Prime Day event of 2022 and the numbers aren’t as strong as the July event.
Copywriting for Social Media: 5 Tips to Instantly Increase Engagement
In a world where companies are fighting for each other’s attention on the internet, it can be hard to find a way for your message to break through. While strong visuals and appealing videos are key, another less flashy but equally important aspect in creating strong social media content is copywriting. Getting your brand’s entire […]
Picking Up the Crumbs: Understanding Cookiepocalypse and The Future of Targeting
You may have heard recent rumblings about cookies and wondered: what is going on?
5 Steps To Enter The Digital Marketing Field (Without A Marketing Degree)
There are a lot of misconceptions that to enter the digital marketing field you must have a marketing degree. It’s simply false.
Experts Tell All: TikTok’s New Attribution Model
Last week, TikTok introduced TikTok Attribution Manager. This effectively gives marketers the ability to choose a time period to measure campaign success. The Attribution Manager will be accessible for advertisers who run web campaigns using the TikTok Pixel or Events API. Our Social advertising team shared what the update entails and how it could impact […]
Is there a Deeper Meaning Behind TikTok’s 10-Minute Video Update?
Big changes are coming to TikTok! The company is increasing the max length of videos to 10 minutes. Until now, the max video length sat at three minutes which means it’s now tripling in length. It’s quite a jump considering that the last update was in July of 2021 when TikTok increased the max video […]
3 Easy Ways to Create a Data-Driven Culture
Data is the foundation to making successful decision-making and optimizations for your advertising efforts. Creating a data-driven culture is crucial if you want success for your business in 2022 and beyond. Marketers and advertisers should strongly consider the following three areas to create a data-driven culture if they want to come out on top. The […]
Pinterest Presents Recap: New Shopping Features & Ads
At the Pinterest Presents 2022 Summit on Thursday, the company shared its vision for the year ahead. What were the key takeaways during the event? Pinterest’s vision for building a new type of social platform, personalized shopping suggestions just for you, and in-app shopping. The “New” ROI (Return on Inspiration) Country Manager for the UK and Ireland […]
Sweet Spending Trends for Valentine’s Day 2022
Valentine’s Day is soon approaching and is a popular holiday to express your love not just through actions and words of affection, but through gifts. After all, an estimated 53% of Americans plan to celebrate this holiday1. But how much are consumers looking to drop on their loved ones? And where will we see the […]