5 Steps To Enter The Digital Marketing Field (Without A Marketing Degree)
There are a lot of misconceptions that to enter the digital marketing field you must have a marketing degree. It’s simply false.
Experts Tell All: TikTok’s New Attribution Model
Last week, TikTok introduced TikTok Attribution Manager. This effectively gives marketers the ability to choose a time period to measure campaign success. The Attribution Manager will be accessible for advertisers who run web campaigns using the TikTok Pixel or Events API. Our Social advertising team shared what the update entails and how it could impact […]
Is there a Deeper Meaning Behind TikTok’s 10-Minute Video Update?
Big changes are coming to TikTok! The company is increasing the max length of videos to 10 minutes. Until now, the max video length sat at three minutes which means it’s now tripling in length. It’s quite a jump considering that the last update was in July of 2021 when TikTok increased the max video […]
3 Easy Ways to Create a Data-Driven Culture
Data is the foundation to making successful decision-making and optimizations for your advertising efforts. Creating a data-driven culture is crucial if you want success for your business in 2022 and beyond. Marketers and advertisers should strongly consider the following three areas to create a data-driven culture if they want to come out on top. The […]
Pinterest Presents Recap: New Shopping Features & Ads
At the Pinterest Presents 2022 Summit on Thursday, the company shared its vision for the year ahead. What were the key takeaways during the event? Pinterest’s vision for building a new type of social platform, personalized shopping suggestions just for you, and in-app shopping. The “New” ROI (Return on Inspiration) Country Manager for the UK and Ireland […]
Sweet Spending Trends for Valentine’s Day 2022
Valentine’s Day is soon approaching and is a popular holiday to express your love not just through actions and words of affection, but through gifts. After all, an estimated 53% of Americans plan to celebrate this holiday1. But how much are consumers looking to drop on their loved ones? And where will we see the […]
Google’s Surprising Q4 Earnings Report
Last week, Google’s parent company Alphabet shared some surprising news – big gains in fourth-quarter results. The company shared that it was due to strength in advertiser spend and strong consumer online activity and substantial ongoing revenue growth from Google Cloud. But what stood out? The search ad revenue gains. Taking a Look at the […]
Chacka Marketing has been named a 2022 Google Premier Partner
Digital marketing agency, Chacka Marketing, has achieved 2022 Premier Partner status in the Google Partners program. Chacka Marketing’s team of experts provides full digital support for paid search, social advertising and programmatic for client’s who are looking to grow their business. Explore the full range of offerings on their website. As the Google Partner Program has grown, this recognition […]
B2B Marketing Tips for a Bright Holiday Season
Many marketers may think that business-to-consumer (B2C) companies own the holiday marketing space and it’s just not a good fit for business-to-business (B2B). While there may be a slowdown in the B2B marketing world, that doesn’t mean it comes to a complete halt. Many effective holiday marketing strategies exist to help B2B marketers succeed. Smart […]