Is Facebook Changing its Name?
Update as of 10/28/21: Facebook has announced the company will now be called ‘Meta.’ This was shared by CEO Mark Zuckerberg at the annual Connect conference. The statement posted through their news page said “corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter […]
Lessons Learned from the Facebook Outage
On Monday, Facebook’s entire family of apps and products (including Facebook, Instagram, WhatsApp & Oculus) were down for about six hours. This impact wasn’t just felt by users wanting to get the latest updates from their friends – it affected advertisers on a global scale. It halted major ad campaigns and impacted the stock market […]
Google & Facebook’s Plans to Restrict Ads Targeting Minors
In a few months, Google and Facebook are changing their policies on how they choose to target and product experiences for children. So, what exactly is changing? Learn what both companies plan to do as increased privacy concerns for minors have been a hot topic over the last year. Google This week, Google shared their […]
What you Missed at Google Marketing Live Keynote 2021
Miss the annual Google Marketing Livestream Keynote 2021? Don’t worry, we have got you covered! It is always interesting to watch the introduction video of the keynote. It sums up the last year and Google’s role in what is happening in the world. Unsurprisingly, the recap focused on the shift in search behavior, due to […]
Do Super Bowl Ads Sell More Than Products?
The big game is this weekend! That’s right, Super Bowl LV (held in Tampa Bay, Florida) is in Chacka’s hometown this year. Our very own Tampa Bay Buccaneers are fighting for the trophy. Many of us look forward to not just the game, but the often clever and amusing ads. We’re all excited about the Super Bowl, but this year […]
Gmail Ads to Fall Under Discovery Ad Campaigns
Gmail ads will sunset as a standalone campaign as of July. Instead, Gmail ad targeting will only be available via Discovery campaigns. What are Gmail ads? Gmail ads appear at the top of the inbox tabs, some of which are expandable. Upon clicking on the ad, it will open a larger, email-sized ad with pictures […]
Five Simple Advertising Resolutions Your Business Should Make in 2021
New Year’s resolutions are something individuals take upon themselves to accomplish year in and out. As we strive to do better in our personal lives, businesses should also be looking ahead and making improvements. Are you short on easily achievable declarations? We’ve got you covered with our five simple resolutions that your business should make […]
2020: Chacka’s Year in Review
If you had a crystal ball and predicted what 2020 would had been like at this time last year, you couldn’t possibly imagine what was to happen. The world (and businesses) had to adjust to the new normal. Working from home and relying on technology to succeed became an even larger part of the daily […]
What Should Digital Marketers & Advertisers Expect in 2021?
This year has forced many marketers and advertisers alike to shift their strategy and to embark on new territory like never before. The pandemic forced many to start thinking outside the box on how to drive consumers to take action. But with such an unpredictable year, what will the future of 2021 hold? We asked […]