Reimagining the Future of Black Friday & Cyber Monday
This year, the pandemic forced many retailers to shift their Black Friday and Cyber Monday sales promotions from in-person to online. ‘Sale periods’ have stretched from single days (Cyber Monday, Black Friday) to weeks or months ahead of time (Black Friday Days or Cyber Week). But with access to products and deals all the time […]
Is it a Smart Idea to Use Broad Match with Smart Bidding?
Earlier this week, Google released a blog that highlighted how advertisers can grow their business by implementing broad match keywords in conjunction with their Smart Campaigns. The article pointed to how, in tandem, you can reach more relevant queries you may not have thought of before. Their new approach is to identify existing keywords that […]
Chacka Marketing Named as one of the 100 Best and Brightest Companies to Work For in the Nation for Fifth Consecutive Year
Chacka Marketing was named for the fifth consecutive year as one of the 100 Best & Bright Companies to Work For in the Nation for the Fall 2020 program. Each year, The National Association for Business Resources releases their list ranking the best companies to work for in the U.S. The 2020 Fall National winning […]
An Ad Agency Exec’s Counterargument to The Social Dilemma: Here’s What Netflix Failed to Mention
If you’ve been on Netflix in the last month, chances are you’ve seen The Social Dilemma documentary trending on the ten most popular TV shows and movies section. The controversial movie has pulled back the curtain behind some of the largest social platforms and the problems they created. Former experts and creators of popular apps […]
Election Day Trends
Election Day has arrived. The stakes are high this year with a country in the middle of a pandemic. So, what is on the minds of American’s over the last year, days and today? Here is a look at just a few of the US Elections Google search trends. While looking at these trends on […]
What You Missed at the Big Tech Senate Hearing
The CEOS of Facebook, Twitter, and Google were put in the hot seat on Wednesday during the Senate tech hearings. If you haven’t been following the news, here’s a breakdown of what is going on and how the hearings went. Why was there a Senate Hearing? The Senate Commerce Committee hearing was to deliberate the […]
Q&A: 2020 Black Friday Predictions
We’re less than a month away from the biggest shopping days of the year – Black Friday & Cyber Monday weekend. Due to the pandemic, we have already seen online, and in-person shopping habits shift dramatically. We recently held a quick Q&A with a few of our directors and managers to inquire what the shopping […]
Why Your Business Needs to Test Shopping on Instagram Reels
Recently, Instagram shared a global expansion of IGTV and will begin testing shopping on Reels. What are the two advantages for advertisers? The key lies in monetizing your user base and reaching new audiences. Here is what you need to know: Monetize Your User Base With the announcement of adding shopping to IGTV, it will […]
How to Win at Paid Search in 2021 & Beyond
Paid search operated under a simple model for many years. However, times are a-changing’ and brands should understand the driving forces behind the shift and what the landscape looks like now. So, how do you win at paid search in 2021 and beyond? Learn these concepts and you will be sure to find success. The […]