Get the latest buzz in digital marketing with our mid-July recap. Discover the triumphs of Amazon Prime Day, the soaring popularity of Threads, the arrival of Predictive Targeting at Microsoft, and the legal storm surrounding Google’s alleged data theft. Don’t miss out on the latest updates and insights – subscribe now to our Chacka Newsletter over on LinkedIn stay in the know!
1. Amazon Prime Day Sets New Record
Amazon Prime Day 2023 sets a new record! In total, the company reported that spend reached $12.7 billion in the U.S., a 6.1% increase from the previous year. Prime members purchased over 375 million products worldwide, saving more than $2.5 billion on discounted deals. Check back with Chacka Marketing newsletter in the coming month to find out when the fall Prime Day event begins.
2. Threads is an Instant Hit
Threads, Meta’s new conversation platform like Twitter, experienced an incredibly successful launch. According to data tracking platform Quiver Quantitative it brought in 100 million users within one week, making Threads among the fastest-growing apps ever. Furthermore, its immediate success sparked threats of a lawsuit from Twitter, adding to the buzz surrounding the platform’s debut.
Stay tuned next week as our Sr. Director of Strategy, Shane Ragiel shares his ‘Week with Threads’ over on the Chacka blog. Also, make sure to follow Chacka on Threads.
3. Predictive Targeting Arrives at Microsoft
Microsoft Advertising has shared one of its newest products, Predictive Targeting. By using the power of artificial intelligence (AI), advertisers can discover new, highly converting audiences and deliver personalized ads that resonate with their preferences. This is now available to our advertisers of all sizes – contact us today to learn more.
4. Google Being Sued for Alleged Stolen Data to Train AI
On Tuesday, a lawsuit was filed by eight plaintiffs alleging:
“Google has taken all our personal and professional information, our creative and copywritten works, our photographs, and even our emails—virtually the entirety of our digital footprint—and is using it to build commercial Artificial Intelligence (“AI”) Products like “Bard.”
This isn’t the first lawsuit of its kind either. In June, OpenAI was hit with a class action lawsuit alleging it stole data from millions of unsuspecting consumers. We will continue to monitor this story and how this will impact the future of AI.
We’ve got two questions for our readers this week:
- Did you take advantage of any Prime Day deals? If so, what category was it in (ex: electronics)?
- What are your thoughts on the impact of AI in advertising?
Share your insights and join the conversation!