Amwell increases mobile-specific conversions by 382% using Kenshoo Portfolio Optimizer (KPO) with Mobile Bid Adjustments, Third-Party Mobile SDK
Amwell increases mobile-specific conversions by 382% using Kenshoo Portfolio Optimizer (KPO) with Mobile Bid Adjustments, Third-Party Mobile SDK BACKGROUND Amwell is an innovative telehealth provider, connecting patients with doctors online –anytime, anywhere. Using the Amwell app (iOS/Android) or by visiting Amwell.com, patients are now able to meet with doctors from the comfort of their own […]
Google’s Right-Hand Search Engine Results Page (SERP) Change – Early Results
Google’s Right-Hand Search Engine Results Page (SERP) Change – Early Results BACKGROUND Between February 19 and February 24, 2016, Google phased out traditional PPC ads on the right-hand side of the search engine results page (SERP). In doing so, Google reduced the overall number of ads displayed; no more than seven ads populate for any […]
Kenshoo Portfolio Optimizer (KPO) and KPO Portfolio Subsets drive huge YoY gains for College Ave Student Loans
Kenshoo Portfolio Optimizer (KPO) and KPO Portfolio Subsets drive huge YoY gains for College Ave Student Loans BACKGROUND College Ave Student Loans is a fast-paced, financial company focused solely on student loans. Specializing only in Student Loans, College Ave is able to match the student with the best loan, at very competitive rates. Launched at […]
Chacka Makes a Statement Restructuring PPC Program for Fashion Jewelry Outlet, Lia Sophia
Chacka Makes a Statement Restructuring PPC Program for Fashion Jewelry Outlet, Lia Sophia BACKGROUND Lia Sophia, an online fashion jewelry destination outlet, known for their high-quality and trendy collections, partnered with Chacka Marketing to efficiently expand their paid search program and increase profit share. CHALLENGE SOLUTION RESULTS With expert strategic planning, Chacka helped us not only meet our goal, […]
Chacka Marketing Drives Mobile App Downloads for Innovative Telehealth Provider with Apple Search Ads
Chacka Marketing Drives Mobile App Downloads for Innovative Telehealth Provider with Apple Search Ads BACKGROUND Chacka client partner, an innovative telehealth provider, focuses on improving consumer access to more affordable and transparent healthcare using mobile and web technology. Promoting the app became their top priority, which sought to drive increased awareness and downloads of its mobile app […]
Champion Home Exteriors Partners with Chacka Marketing to Restructure its Paid Search Program, Driving 40% More Appointments and Increased Efficiencies
Champion Home Exteriors Partners with Chacka Marketing to Restructure its Paid Search Program, Driving 40% More Appointments and Increased Efficiencies BACKGROUND With over six decades of experience and expertise, Champion Windows and Home Exteriors in one of the nation’s leading home improvement companies. Champion transforms homes with premium-quality products that are designed, built, installed, and […]
156% YoY Revenue Growth for Avery Fueled by the Early Adoption of Amazon Marketing Services & Kenshoo E-Commerce
156% YoY Revenue Growth for Avery Fueled by the Early Adoption of Amazon Marketing Services & Kenshoo E-Commerce BACKGROUND Avery, a brand synonymous with high quality and affordable labels, helps customers easily get things done through their online templates, custom printing and packaged products. From holidays seasonal celebrations and industrial applications, they lead the market in customized projects […]
Highly Efficient Dynamic Search Ads Campaign Reduces Non-Brand CPC by 56% for Fortune 500 Retailer
Highly Efficient Dynamic Search Ads Campaign Reduces Non-Brand CPC by 56% for Fortune 500 Retailer BACKGROUND & CHALLENGE SOLUTION RESULTS The results of the strategy shift were impactful:
Chacka Marketing helps leader in personalized photo services scale Facebook program spend by 2.5x with 25.5% increase in ROI
Chacka Marketing helps leader in personalized photo services scale Facebook program spend by 2.5x with 25.5% increase in ROI BACKGROUND A household name in personalized photo services came to Chacka looking to efficiently expand their Social programs CHALLENGE SOLUTION RESULTS
