ASC+ Beta Impact: Chacka’s Strategy Powers Harvard Business Review’s Subscription Growth
ASC+ Beta Impact: Chacka’s Strategy Powers Harvard Business Review’s Subscription Growth (even after 7 consecutive years of growth) How We Did It Background Harvard Business Review (HBR), a leading education sector subscription-based platform, has achieved seven years of consecutive growth through its strategic partnership with Chacka. Challenge The main challenge HBR faced was the need […]
Adding Advantage+ Shopping Campaigns Drives 280% Higher iROAS
Advantage+ Shopping Campaigns Case Study Adding ASC+ Drives 280% Higher iROAS How We Did It Background A ecommerce client wanted to drive incremental revenue while optimizing cost-effectiveness. Challenge Evaluate the efficacy of Meta’s newly launched Advantage+ Shopping Campaigns (ASC+) format on an establish ecommerce Paid Meta program to drive incremental revenue. Chacka’s Solution Create a a […]
B2B: Disrupting Seasonality in a Competitive Landscape
B2B Case Study Disrupting Seasonality in a Competitive Landscape How We Did It Background A leading B2B advertiser wanted to increase the number of purchases during the slowest time of the year. Challenge They wanted to maintain their current acquisition cost to offset seasonal demand for their product. Chacka’s Solution Our strategy was to increase […]
Helping Non-Profit, RMHCTB During the Covid Pandemic
Google Grants Case Study Helping Non-Profit, Ronald McDonald House Charities of Tampa Bay During the Covid Pandemic How We Did It Background & Challenge In the wake of the Covid-19 pandemic, RMHCTB needed to take their fundraising efforts digital, as the events that historically supported this charity had been postponed for nearly a year. Chacka’s […]
Improving Share of Voice While Not Increasing Costs
Share of Voice Case Study KnowBe4 Sees 493% Lift in CTR With Intent-Driven Quality Score Optimization Strategy How We Did It Background A market leader for security awareness computer-based training desired to reach more organizations looking for ways to conquer scams and tasked Chacka to help. Background & Challenge Chacka was challenged to increase share […]
Chacka Increases Brick And Mortar’s Site Traffic By 349% Utilizing Waze Local Ads
Chacka Increases Brick And Mortar’s Site Traffic By 349% Utilizing Waze Local Ads Background Chacka Marketing and a local brick and mortar business teamed up to deploy an innovative strategy designed to emphasize their business identity and produce a high-quality customer journey. This business connects individuals and families to a wide range of service offerings […]
Amwell Partners with Chacka Marketing and Kenshoo to Drive Mobile App Activity & Increase Clinical Visits by 667%
Amwell Partners with Chacka Marketing and Kenshoo to Drive Mobile App Activity & Increase Clinical Visits by 667% BACKGROUND Amwell, the consumer brand of American Well, focuses on improving consumer access to more affordable and transparent healthcare using mobile and web technology. It offers a HIPPA-compliant technology platform and access to board-certified clinicians for health […]
Chacka & The Search Monitor remove competitors from Avery’s branded searches, resulting in lowered CPCs, increased clicks, and a 51% drop in brand campaign costs to be reinvested.
Chacka & The Search Monitor remove competitors from Avery’s branded searches, resulting in lowered CPCs, increased clicks, and a 51% drop in brand campaign costs to be reinvested. BACKGROUND Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through […]
Defenders Inc. Partners with Chacka Marketing to Transition SEM Program In-House
Defenders Inc. Partners with Chacka Marketing to Transition SEM Program In-House Originally tasked with relaunching Defenders, Inc.’s paid search programs, Chacka Marketing has since helped develop the advertiser’s expertise to bring management in-house. BACKGROUND Defenders Inc. is one of the largest home security companies in North America, professionally installing security and monitoring systems in homes […]
