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Better late than never! On October 7, Motion hosted Make Ads That Convert, a free virtual event on creative strategy for Black Friday and Cyber
Chacka Marketing CEO, Janel Laravie, & Sr. Director of Strategy, Shane Ragiel talk about the changes they have seen with our marketing clients during this pandemic.
It seems like nothing is actually free anymore. However, I promise what I am about to tell you about are some completely free resources, that every marketer should keep bookmarked. More than ever it is important to see stay ahead of trends, react to changes in the market, and keep continuously testing your hypotheses (flashback to high school chemistry anyone).
Amidst all the change happening around us with the COVID-19 pandemic, the digital climate is changing drastically by the day. Companies across the globe have found themselves in uncharted territory as their revenue intake is no longer defined by seasonality and “business as usual” standards. Adapting to our new environment is now a must-have and in order to achieve ideal results, a strategic thought out plan must be implemented. Reaching people digitally is now more important now than ever before.
For one particular partner, that promotes news, current events and business publications, the standard objective was to promote subscriptions to their content. Our teams collaborated and decided we must change gears on our short-term objectives keeping COVID-19 in mind. We altered our approach and began to run more branded content to build awareness to business professionals working in these conditions. Although maintaining business objectives is important, as a provider of knowledge, our partner also has a social responsibility to help people with content that will help them adjust to this new lifestyle. We will revisit the subscriptions initiative when the heat of the Coronavirus is over, but for the time being, we will focus on other tactics to drive users to meaningful, helpful content.
There’s something “new” and “hot” in the world of Google Shopping – Annotations. In this post, we’ll be diving more into these new annotations, showing what they look can look like in the search results, what triggers them to serve and what impact you can expect on performance.
The Super Bowl is a major day in sports and TV viewership in the United States with approximately 99 million (Nielsen, 2020) people tuning in to the 2020 spectacle. As streaming is becoming more prominent & the continued decline in viewership of the Super Bowl over the years, some may ask the question “Do Super Bowl ads still matter?”
Save time and show the best performing ad combinations with Responsive Search Ads (RSA). Today, Microsoft announced the RSA open beta is now available for
It’s time for Google to face the music. The company was ordered to pay a $170 million fine by the Federal Trade Commission (FTC) over
Microsoft Excel geeks rejoice! The company has announced one of its most exciting releases in years – XLOOKUP. The newest feature gives more ways to