Responsive search ads (beta) for Microsoft
Save time and show the best performing ad combinations with Responsive Search Ads (RSA). Today, Microsoft announced the RSA open beta is now available for all global customers. What are RSAs? Most of us in the search world are familiar with them by this point since Google released its beta in 2018. RSA’s allow users […]
Oh Google, You’re So Fined You Blow the FTC’s Mind: The $170 Million Settlement
It’s time for Google to face the music. The company was ordered to pay a $170 million fine by the Federal Trade Commission (FTC) over privacy violations involving children on its subsidiary video sharing service, YouTube. The accusation alleged that both companies broke the Children’s Online Privacy Protection Act (COPPA) Rule as they deliberately tracked […]
Coming soon to a Microsoft Excel sheet near you: XLOOKUP!
Microsoft Excel geeks rejoice! The company has announced one of its most exciting releases in years – XLOOKUP. The newest feature gives more ways to display data in spreadsheets and tackles many of the limitations of an existing formula. Isn’t VLOOKUP Good Enough? The simple answer is no – VLOOKUP has restrictions like defaulting to […]
Seasonality Adjustments for Smart Bidding
If your business anticipates a substantial shift in conversion rates during a specific date or time-period, you now have an additional option to aide in anticipating and reacting to those fluctuations. Along with Smart Bidding policies, advertisers can now apply seasonality adjustments for search and display campaigns. It’s not just for time periods that are […]
Facebook’s Political Ad Rules Get a Makeover
Time for political advertisers to pay attention! Facebook is tightening its requirements when it comes to advertising ahead of the 2020 election season. These changes include protecting the election process by ensuring who or what organization is behind the ads are visible and legitimate in the eyes of Facebook. Updated Disclaimer Stipulations Starting in mid-September, […]
Prep Now for a Positive Holiday Season Payoff
It is still months away from the holiday season but that doesn’t mean it’s not a good time to start thinking about your Q4 strategy and how your business should start preparing to get in front of eager shoppers. Recently, Facebook released their Holiday Marketing Guide that highlights global holiday trends to keep in mind; […]
Google Ads Removing Accelerated Delivery
[Updated 9/12/19] Google Ads has postponed the removing of accelerated delivery until October 7, 2019. The Changes Ahead Beginning September 17th, standard delivery will take over as the only option available for Search and Shopping campaigns (and campaigns with shared budgets). Moving forward, accelerated delivery will not be offered. Starting October 1st, all campaigns that […]
Paid Search is Retail’s Fastest-Growing Ad Format
A recent report revealed that paid search is the quickest-growing ad format. eMarketer shared,“retail advertisers in the US will spend $13.12 billion on search in 2019, a 22.5% increase from last year. In 2020, they will spend $15.65 billion on search.” While Google is the go-to platform for many advertisers to showcase their products (shopping […]
Give Customers Immediate Info. with Gallery Ads
Gallery ads beta announced during Google Marketing Live, are now available in 11 languages globally. This includes English, Spanish, French, German, Portuguese, Dutch, Japanese, Italian Swedish, Polish and Russian. Gallery ads are a “swipeable, image-based ad format that gives customers the information they need about your products and services—right at the top of the search […]