Mobile reigns as King for Facebook
On the Facebook second quarter 2019 conference call, the company reported that mobile ad revenue represented 94% of its advertising revenue during Q2. This was up a whopping 91% during Q2 2018! Despite the record-breaking $5B FTC fine that was imposed on the company last week, the company still reported 28% year-over-year Q2 growth. CEO […]
Pinterest Adds Shopping Section to Home Feed
Shop till you drop with Pinterest’s shopping hub now available on the home feed. A personalized catalog Based on the previous history, Pinterest will curate a personalized feed. Users will see a ‘Picked for you’ catalog with products – customers can then click through to purchase the desired product. Personalized Ideas Updated shopping section Browse […]
YouTube Masthead Available Globally
Reach users at a mass scale with Masthead for YouTube – now available globally and with the capability to purchase on a cost-per-thousand (CPM) basis. Advertisers can leverage advanced audience solutions to tailor fit who views their ads too. The Masthead will still be on a reserved placement on YouTube, meaning there are minimum spend […]
TrueView for action heads to Google video partners
Drive leads and conversions beyond YouTube! Google’s newest YouTube announcement can help advertisers discover new users researching products and raise brand awareness. In August, Google will be bringing TrueView for action to Google video partners. This means that the video ad formats can run on Google video partners: TrueView in-stream ads, Bumper video ads, and […]
Three New Objectives for LinkedIn Campaign Manager
LinkedIn is making it easier to achieve a full-funnel experience to meet your campaign goals. Recently, the company announced three new objectives in the newest version of Campaign Manager: Brand awareness: Increase share-of-voice for products & services that charge by impression Website conversions: Optimize for actions on your site (i.e. downloads, sales or registrations) Job […]
Facebook Gives More Insight as to Why an Ad is Shown
Four years ago, Facebook introduced tools like Ad Preferences and “Why am I seeing this ad?” Over time, the company heard feedback that the information was not clear enough, so they’ve introduced two changes to help users better understand why they are seeing ads. Ad Preferences Updates to ad preferences include a clearer view as […]
Create Variations & Save Time with Ad Customizers
Create tailored ads at scale with ad customizers. Now available globally in Microsoft Ads, ad customizers allow businesses to assign unique parameters to a singular ad that dynamically populate text, based multiple targeting options within a feed like: time of day location audience lists device search queries and more Ad customizers can appear in the […]
Triple Threat: Amazon’s 3 New Sponsored Brands Updates
Amazon Advertising announced three new improvements to Sponsored Brands that will help businesses reach more shoppers. Below is a recap of the original blog post. 1.) Broad Match Feature Update Availability of negative keyword targeting in campaign manager & campaign builder. This includes exact, phrase and broad match types. Broad match to include: plurals, synonyms […]
Instagram Brings Ads to Explore
Instagram will be rolling out ads within the Explore Feed. Instagram states that over 50% of accounts on the platform use Explore each month. This makes it prime real estate to get your photos and videos in front of users in the discovery phase who are not familiar or even seeking out your brand. The […]